LinkedIn Buys Online Trainer Lynda.com for $1.5B
Lynda.com offers courses in a number of languages aimed at improving business, technology and creative skills. Subscription fees for its courses range between $250 and $375 per year, according to its website.
With the integration of lynda.com and LinkedIn, users will know what skills are needed for the available jobs in their desired city, Ryan Roslansky, LinkedIn's head of content, wrote in a blog. "Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, like Denver, and then to be prompted to take the relevant and accredited course to help you acquire this skill. Or doing a search on SlideShare to learn about integrated marketing and then to be prompted with a lynda.com course on the same subject."
Cash and Stock Deal
LinkedIn said it would pay about 52 percent in cash and about 48 percent in stock for the acquisition. The deal will bolster LinkedIn's hiring business, which has clocked revenue growth of nearly 50 percent in each of the last three quarters, helped by rapid expansion in international markets such as China.
LinkedIn shares were up about 1.5 percent in light premarket trading on Thursday morning.
"Founded in 1995 by Lynda Weinman and her husband Bruce Heavin, Lynda.com lets users learn business, technology, software, and creative skills through videos," BusinessInsider reported. "Individuals can access Lynda on their own, but corporations and schools can purchase subscriptions too."