It's Back: Burger King Revives Chicken Nugget War

Burger King Profits Rise 19 Percent
Justin Sullivan/Getty Images
By Katie Little

Maxed out the plastic this holiday season? You're in luck. Burger King (BKW) is reviving the chicken nugget price wars and selling them for less change than you likely have in your couch cushions.

The fast-food chain is bringing back the 10 pieces for $1.49 deal after its earlier promotion ended in November. This undercuts McDonald's (MCD) deal of 50 McNuggets for $9.99.

That promotion is a local option for franchisees, McDonald's spokeswoman Lisa McComb said in an email. McDonald's franchisees can choose whether to offer it and when to do so.

"Due to the unprecedented demand, we sold out earlier than even we expected -- in general, not a bad problem to have," Eric Hirschhorn, Burger King's chief marketing officer for North America, said in a statement.

That was a departure from what Burger King had told CNBC late last year.

In mid-November, when the first promotion ended, the chain said it would "conclude as originally planned" after performing "well" and "in line" with its expectations. The company was not immediately available for comment on the discrepancy.

Both the McDonald's and Burger King nugget promotion come amid sky-high beef prices -- making advertising chicken especially appealing.
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