Funny or Die Gets Serious About Cash: Will Site Be Sold?
"We've received unsolicited interest from a number of companies," Bloomberg says CEO Dick Glover told employees in a memo. "We are NOT trying to sell Funny or Die, but we thought it wise to engage some experts to help us evaluate the situation. In the meantime, if any of you mistakenly receive a briefcase full of cash, please bring it to my office immediately."
"The asking price is $100 million to $300 million, people with knowledge of the matter said," Bloomberg reported.
Satire in Short Doses
Funny or Die -- the brainchild of Will Ferrell, Adam McKay and Chris Henchy -- uses short-form videos to satirize popular topics. Its first video, "The Landlord," has been viewed 82 million times. "Porn Stars Explain Net Neutrality" riffs on a current controversy.
Its popular celeb-grab, "Between Two Ferns," features Zack Galifianakis asking the super-famous super-embarrassing questions. Most notably, Galifianakis interviewed President Obama, apologizing to the leader of the free world for cancellng three times. The president tried gamely to match Galifianakis' wit, but it was like watching a kitten try to out-roar a lion. As the president promoted his then-new Affordable Care Act, Galifianakis checked his watch, shifted in his seat, then asked, "Is this what they mean by drones?"
Although the site is irreverent, it's not exactly anti-establishment, at least when it comes to money. Time Warner (TWC) is a minority stakeholder and Sequoia Capital has delivered funding; and Under Armour (UA), General Motors (GM) and Pepsi (PEP) have hired it to produce entertainment videos, Bloomberg said.