Microsoft Drops Nokia Name with Newest Lumia Smartphone

microsoft lumia smartphone
Microsoft via APMicrosoft's Lumia 535 smartphone
By Rama Venkat Raman

Microsoft (MSFT) said it would roll out its Lumia 535 smartphone this month with an affordable price tag in its key markets, dropping the Nokia name just months after buying the Finnish company's handset business.

Loaded with its latest Windows Phone 8.1 operating system, the Lumia 535 and Lumia 535 dual SIM will be priced at around 110 euros (about $137) before taxes and subsidies, Microsoft said in a statement.

The phone will feature a wide-angle 5 megapixel front-facing camera and a 5-inch qHD display screen, the company said.

Smartphones run on Microsofts' Windows software, mostly Lumias, captured only 2.7 percent of the global smartphone market in the second quarter, down from 3.8 percent the year before, according to research firm Strategy Analytics.

Microsoft completed its $7.2 billion deal to buy Nokia's handset business in April. Nokia continues as a networks, mapping and technology licensing company. It owns and manages the Nokia brand and only licenses it to Microsoft.

Microsoft had said in the past it planned to license the Nokia brand for its lower-end mobile phones for 10 years and to use the name on its smartphones only for a "limited" time, without saying how long that might be.

7 Best Things to Buy in November
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Microsoft Drops Nokia Name with Newest Lumia Smartphone
"November is the month where everybody buys a turkey, but that doesn't mean there are not turkey deals to be had," notes Charles Tran, founder of, which focuses on saving consumers money. Tran says that consumers can expect low prices on turkeys as retailers try to get you to walk in their doors instead of their competitors'. "Many supermarkets will offer promotions to reward customers with a free or discounted turkey if they spend a minimum amount."
Yep, we've officially reached the month of Black Friday and Cyber Monday. This may send you into a nervous frenzy, or it could have you eager to hit the stores at 5 a.m. come Nov. 29. Either way, start preparing to get the best deals this season. Step 1: Sign up for your favorite online retailers' newsletters and subscribe to their social media feeds to gain access to insider deals. Step 2: For brick and mortar stores, pick up Sunday newspapers each weekend and explore stores in advance to make note of current prices and store layouts.
November isn't a popular month for brides to shop gowns and other wedding necessities. As such, retailers are eager to host promotions that stir up sales. "We've seen discounts on wedding dresses and supplies ranging from 10 percent to 25 percent off," notes Tran. 
November and December are two months that families traditionally spend a lot of time in the kitchen. For this reason, retailers often feature cookware, silverware and serving supplies in printed and online advertisements, TV commercials and store displays. To draw you into the store, they put these items on steep discount. If you need to replace anything in your kitchen -- or if you need to stock up before the holidays -- November is the best month to do so.
Speaking of the kitchen, if you need a new dishwasher, refrigerator, washer or dryer, November is an excellent month to buy one. "Many large-appliance manufacturers release new models in September and October," explains Tran. "Shop last year's models to get some of the best deals on large appliances in early November." He says that the selection may be limited, but impressive deals can be found.
November is an excellent time to stock up on Blu-Ray movies for your own collection or as gifts. "We've seen deals on online retailers for as low as $3," says Tran. Now that's a bargain.
Holiday gift sets make for excellent presents, but they're also an ingenious way to get more for your money. Cosmetic brands and perfumers often release limited edition collections that pack impressive value into one low cost. In addition to buying as gifts, consider picking up one or two gift sets that include items you use for you.
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