Is It Time for You to Switch to T-Mobile?

T-Mobile's aggression continues unabated. The magenta carrier unveiled Un-carrier 5.0 and 6.0 earlier this week, just hours after unveiled its Fire Phone. When combined with the four previous Un-carrier initiatives, there are a lot of reasons to switch to T-Mobile.

Test Drive is exactly what it sounds like. Prospective customers can get a free iPhone 5s and use it on T-Mobile's network for a week, with Apple providing the devices for free. T-Mobile says that 12,000 people have signed up for Test Drive in the first 24 hours. Music Freedom exempts eight of the most popular music streaming services from counting toward data caps.

One important benefit of Test Drive is that there are no explicit financial costs to T-Mobile, unless it pays Apple for any damage done to the loaned units. Compare that with T-Mobile's early termination fee offer, which cost $100 million last quarter. Test Drive is an important vote of confidence in T-Mobile's network strength, as it has caught up quickly with larger rivals. It even beat AT&T and Verizon to deploying VoLTE, which is an important shift in the industry.

T-Mobile is spending heavily to acquire new customers, but that momentum will likely pay off in the long run as churn continues to decline.

In this segment of Tech Teardown, Erin Kennedy discusses T-Mobile's tactics with Evan Niu, CFA.

(Relevant segment begins at 2:56.)

Leaked: Apple's next smart device (warning -- it may shock you)
Apple recently recruited a secret-development "dream team" to guarantee that its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are even claiming that its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts that 485 million of these devices will be sold per year. But one small company makes this gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and to see Apple's newest smart gizmo, just click here!

The article Is It Time for You to Switch to T-Mobile? originally appeared on

Erin Kennedy owns shares of Apple. Evan Niu, CFA, owns shares of Apple and has options on The Motley Fool recommends and owns shares of and Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2014 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story