Whoever Said Retail Is Dead Hasn't Been Listening to Macy's

Source: Macy's

Maybe I'm just watching too much CNBC, but I really expected Macy's to show a weak first quarter report. Between all the talk of retail dying and the winter storms, surely Macy's was going to be the next member of the disappointment club. Instead, not only was the report a good one, but the company's actions spoke even louder than its guidance.

The blooming results
On May 14, Macy's reported fiscal first quarter results. Sales were down 1.7% to $6.279 billion. Same-store sales slipped 1.6%. Net income popped 9% to $0.60 per diluted share. It was a decent start to what will hopefully be a sixth year in a row of double-digit growth in earnings per share.

Terry J. Lundgren, CEO of Macys, did mention that the business trends were soft in the first quarter in part due to weather in the northern climate zones, but it was mostly due to "a calendar shift" in the company's popular "Friends & Family" event. As Lundgren points out, in the year-ago period Macy's had robust sales from this event and same-store sales were up 3.8%. For Macy's to only be down on same-store sales by 1.6% despite this calendar shift and the weather is remarkable.

Time for Macy's to strut its stuff
As always, the more important point is where Macy's is going from here. Macy's reiterated its guidance for the full year 2014. Assuming that the first quarter came in worse than the company had expected internally, this reiteration essentially is a guidance raise for the rest of the year as Macy's expects the shortfall to be made up.

Source:  Macy's

Lundgren stated, "The fundamentals of our business and our ongoing strategies remain strong." Lundgren put the company's money where his mouth is and raised the dividend by 25% and share buybacks by $1.5 billion. Often these types of raises speak louder than any words can about a company's prospects. So much for the death of retail. Lundgren said the dividend and buyback increases is a direct result of the confidence the board of directors has.

Macy's expects 2014 to show same-store sales growth of between 2.5% and 3% compared to a loss of 1.6% in the first quarter. Based on that, expect the rest of the year to average well above 3%. Earnings per share for the full year are expected to come in between $4.40 and $4.50, which comes out to between $3.80 and $3.90 for the rest of the year.

If achieved, earnings per share will show a jump of between 10% and 12.5%; this will mark the sixth year in a row of double-digit earnings per share gains. The additional $1.5 billion share buyback, based on the current market cap of $22 billion, could further boost long-term earnings per share by 7%.

Source: Macy's

Retail apparently not dead
During a conference on May 28, Peter Sachse, Chief Stores Officer of Macy's, said that the company doesn't even think of online shopping as separate from its brick and mortar stores any more. He believes that the two channels complement each other. People shop online and then come into the store to buy. People shop in the stores and then buy online. People even buy online then pick up in the store. The results are "tremendous" and "far surpassed [Macy's] expectations." Sachse says, "We are very, very excited." That's a lot of emphasis!

Foolish final thoughts
Sachse interestingly points out that the millennial generation is now the largest generation out there, and Macy's is successfully resonating with this crowd that has been tough for others. This bodes very well as this generation of people move into their 30s and 40s and their spending power increases. Based on current growth trends and the outlook, Macy's deserves a closer look.

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The article Whoever Said Retail Is Dead Hasn't Been Listening to Macy's originally appeared on Fool.com.

Nickey Friedman has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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