Williams-Sonoma: The Retailer Others Should Study
On today's Investor Beat, host Chris Hill and Motley Fool analyst Tim Hanson jump into Williams-Sonoma's recently released reports. With first-quarter profits up 17%, revenues up, and margins expanding, Chris sees the company as a rare retailer successfully executing across all platforms.
Tim pinpoints the company's success on its extremely good online marketing strategy. He notes that while the Williams-Sonoma brand had been a bit of a problem for the company, even that brand made positive headway. Chris then offers that 50% of the revenue was from direct sales online, and Tim sees this large number affected by the weather with more people shopping online. Tim sees the retail giant as an innovator in the online front, which is a strength it's clearly been exploiting.
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The article Williams-Sonoma: The Retailer Others Should Study originally appeared on Fool.com.Chris Hill owns shares of Amazon.com. Tim Hanson has no position in any stocks mentioned. The Motley Fool recommends Amazon.com and Williams-Sonoma and owns shares of Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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