Is Today the Day to Buy Williams-Sonoma?

Home-goods retailer Williams-Sonoma  jumped 7% today after the company reported a solid quarter. Revenue and comparable brand revenue both increase 10%, margins expanded, and operating income was also up from the same quarter last year.

But where'd all that strength come from? According to Motley Fool analyst Sara Hov, the company has seen a lot of success with its West Elm and Pottery Barn Teen brands, though all of the company's brands saw success this quarter. In addition, 50% of revenue came from direct sales, which means Williams-Sonoma is holding its own against looming Internet competitors like Amazon

So, is today the day for investors to dive into Williams-Sonoma? On today's Stock of the Day, Sara says yes, especially because she likes what the CEO has been doing by balancing Williams-Sonoma's growth in brick-and-mortar and e-commerce.

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The article Is Today the Day to Buy Williams-Sonoma? originally appeared on

Mark Reeth has no position in any stocks mentioned. Sara Hov owns shares of The Motley Fool recommends and Williams-Sonoma. The Motley Fool owns shares of Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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