Ford Motor Company's Mark Fields on the Importance of the Mustang
Even though the company didn't have any major new products to announce, Ford had a very big presence at last month's New York International Auto Show.
We -- The Motley Fool's John Rosevear and Rex Moore -- were there, and we brought you extensive coverage of all of the show's highlights. Many of those involved Ford: We've shown you excerpts from Chief Operating Officer Mark Fields' keynote speech, the four-door version of the refreshed-for-2015 Focus compact, and the special 50th anniversary edition of Ford's all-new Mustang -- as well as Ford's epic stunt involving a new Mustang and the Empire State Building.
We also had the opportunity to interview Fields, who talked about the Mustang and about Ford's ongoing turnaround effort in Europe. His comments take on added significance now that Fields has been tapped to replace retiring CEO Alan Mulally in July.
But in going through our vast video haul from New York, we've found a few other things that might be of interest to Fool readers, including some footage of Ford's press event on the first day of the show, where Fields was master of ceremonies.
Fields began the proceedings by presenting the new Focus sedan, and then he moved on to the big crowd-pleaser: a presentation on what he called "the heart and soul of the Ford brand," the Mustang. In this video, you'll see Fields talk about the history of the Mustang, its original unveiling in 1964, and about why Ford has decided to make the all-new 2015 Mustang a global model that will be sold all over the world. At the very end, you'll see (and hear) the unveiling of that special 50th anniversary edition of the Mustang.
It's definitely worth a look, not only to see what it's like when an automaker presents a new model, but also to hear Ford's incoming CEO give his thoughts on the iconic Mustang. Check it out, then scroll down to leave a comment with your thoughts.
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The article Ford Motor Company's Mark Fields on the Importance of the Mustang originally appeared on Fool.com.John Rosevear owns shares of Ford. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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