Why Demandware Inc. Shares Popped Today

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Demandware Inc. rose 10% to start the week following speculation it could be a takeout target.

So what: With shares of Demandware having drifted downward in recent weeks despite turning a narrower-than-expected first quarter loss earlier this month,, FBR Capital's Daniel Ives recently suggested salesforce.com would do well to acquire Demandware for its enterprise cloud commerce solution.

Now what: Still, Demandware isn't exactly cheap, trading around 16 times trailing 12-month sales and 340 times next year's estimated earnings, and even that's a big premium to pay for Salesforce, which itself is still striving to achieve sustained profitability. While such a deal could certainly fall into place, don't count on it as a crucial part of your investing thesis. For now, I'm perfectly happy continuing to watch Demandware from the sidelines.

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The article Why Demandware Inc. Shares Popped Today originally appeared on Fool.com.

Steve Symington and The Motley Fool have no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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