BlackBerry (BBRY) launched a low-cost touchscreen device in Jakarta, the Z3, as the embattled smartphone maker looks to revive sales in emerging markets like Indonesia where its once-fervent following has shriveled.
The handset, unveiled at a glitzy launch event in the Indonesian capital Tuesday, is the first in a line of devices being made with FIH Mobile, a unit of the giant Taiwanese Foxconn Technology Group best known for assembling gadgets like iPhones and iPads for Apple (AAPL).
%VIRTUAL-article-sponsoredlinks%The success of the handset retailing for less than $200 could well decide the outcome of both BlackBerry's tie-up with the contract manufacturing giant and its own future in smartphones. The Z3 Jakarta Edition will hit store shelves on May 15.
"If this device allows them to grow again, even if it's just small, steady growth, that's a success in itself. That says there is still room for BlackBerry in Indonesia," said Ryan Lai, market analyst at consultancy IDC.
The Z3 is the first phone to be launched by BlackBerry since new Chief Executive Officer John Chen took the helm late last year. After Indonesia it will be gradually introduced in six other countries including the Philippines, India, Vietnam and Malaysia.
Waterloo, Ontario-based BlackBerry hopes that the device and others to follow will help it claw back some of the collapse in its market share, ceded to Apple's iPhone and Samsung Electronics' line of Galaxy devices powered by Googles (GOOG) Android operating system.
"If the market doesn't receive this product well, then we definitely have some negative issues to deal with," Chen said at the launch at Jakarta's Ritz-Carlton hotel. BlackBerry said it doesn't have an official sales target for the device, but Chen said he expects to sell millions of Z3 handsets around the world, without disclosing further details.
Just two years ago, the Canadian firm had a 40 percent share of the Indonesian market, shipping more than 600,000 handsets per quarter in a country once known as "BlackBerry Nation."
But the launch of the premium, high-priced BlackBerry 10 last year failed to attract buyers in a country where nearly 40 percent of the population live on about $2 a day. The company's market share has slumped to just 4 percent, with shipments of around 100,000 devices in the first quarter this year, according to IDC.
Indonesia is now dominated by Samsung, which sells about one of every three smartphones in Southeast Asia's largest economy.
Chen hopes that the Z3 and other devices to follow spark a change in the company's fortunes. The Z3 is being launched at a price point below $200 to address one of the big turnoffs for consumers in emerging markets -- BlackBerry 10 devices being too pricey.
"From conception to delivery, the BlackBerry Z3 Jakarta Edition was designed specifically with our Indonesian customers in mind," Chen said in a statement. The device will allow users to type in Bahasa and come with a special set of BlackBerry Messenger or BBM Stickers featuring local characters.
Later this year, BlackBerry will launch a new, non-touchscreen device dubbed the BlackBerry Classic in partnership with Foxconn. The handset will see a return of the command keys that include "Menu," "Back," "Send" and "End" buttons, along with a trackpad. BlackBerry hopes the move will address the concerns of those users who found their new devices hard to navigate.
For Foxconn, the tie-up fits with plans to set up a manufacturing plant in Indonesia to build smartphones and other electronic devices. The Taiwanese company's ambitions have been on hold since 2012 due to drawn-out talks over tax breaks, property and import restrictions.
-Reporting by Randy Fabi in Jakarta, Indonesia, and Euan Rocha in Toronto.
12 Ways to Save Money by Going Green
BlackBerry's Plan to Regain Ground in Emerging Markets
Strategic planting of trees can reduce an unshaded home's air conditioning costs 15 percent to 50 percent, according to the U.S. Department of Energy, which has tips on landscaping for shade. Some tility companies offer customers free trees throughout the year, and some local governments give away trees as part of Arbor Day celebrations. For $10, you can join the Arbor Day Foundation and get ten free trees. Plus, your membership entitles you to a 33% discount on trees when you buy online from the foundation.
By leaving your car at home two days a week, you can reduce your greenhouse gas emissions by more than 3,000 pounds a year, according to the U.S. Environmental Protection Agency. Plus, you'll save money on gas and parking if you bike rather than drive to work. For example, you'll save about $7 a day by biking rather than driving if you have a 15-mile round-trip commute. The How Much Can I Save Biking to Work? Tool analyzes your financial benefits. If biking isn't an option, you still can drive less by organizing a carpool, using public transportation or walking.
You can save an estimated 10 percent a year on heating and cooling costs by installing a programmable thermostat, according to the Energy Department. Save energy in the winter by setting the thermostat (which costs as little as $20) to 68 degrees while you're awake and programming it for a lower temperature while you're asleep or away from home. Set it for 78 degrees in the summer and increase the temperature when you're not home. You can shave 1 percent off your bill for each degree you decrease the temperature in the winter or increase it in the summer. And, no, you won't have to use more energy to warm or cool your house off when you get home. That's a common misconception, according to the Energy Department.
The meat industry generates about one-fifth of the world's man-made greenhouse gas emissions, according to estimates from the United Nations' Food and Agriculture Organization. So if your family skipped eating steak once a week, it would be the equivalent of taking your car off the road for nearly three months, according to the Earth Day Network. And you'd save money. For example, a sirloin steak costs twice as much per pound as chicken breasts and nearly five times as much as beans, according to the U.S. Bureau of Labor Statistics.
You can save $70 a year on your energy bill by replacing the light bulbs in five of your most frequently used fixtures with Energy Star qualified LED or CFL bulbs, according to the EPA. These bulbs use 75 percnet less energy than traditional incandescent bulbs and last ten to 25 times longer.
You can save money on your water bill by installing water-efficient faucets, showerheads and toilets. Look for products with the WaterSense label, which means they are certified to be at least 20 percent more efficient without sacrificing performance. For example, WaterSense-labeled toilets can save a family of four more than $90 annually on their water bill and $2,000 over the toilet's lifetime, according to the EPA. Considering you can get a toilet with the WaterSense label for as little as $98, it will pay for itself in about a year. Estimate your savings with this simple calculator.
Americans discard more than 2 million tons of obsolete electronic products annually, according to the EPA. Rather than fill the dump with your unwanted gadgets, fill your wallet by selling them. Sites such as BuyMyTronics.com, Gazelle, NextWorth and uSell pay cash -- and cover the cost of shipping -- for electronics such as smartphones, tablets, computers and more. The type of electronics you can sell varies by site, as does the amount you can receive. If none of the sites will accept your unwanted electronics, see the EPA's eCycling list for responsible electronics recyclers.
Americans spend $5.25 billion on fertilizers for their lawns, according to the EPA. Yet, you can get fertilizer for free by composting leaves, grass clippings, vegetable scraps and other organic waste. Plus, composting can divert as much as 30 percent of household waste from the garbage can, according to Eartheasy's guide to composting.
You may be able to cut your water costs a little by installing rain barrels at downspouts to collect water. You can attach a hose to the barrels to water your lawn and garden. The cost can be free (from some water departments), cheap (a recycled large plastic trash can or metal drum) or expensive (about $100 for a 50-gallon barrel at home and garden centers and online.
You're doing your health a favor by drinking water rather than soda. But if you're buying bottled water, you're not doing your wallet or the environment a favor. According to the International Bottle Water Association, Americans spent $11.8 billion on bottled water in 2012. Considering that the average cost per bottle is $1.45 and the average consumer buys 167 bottles a year, you'll spend more than $240 a year on bottled water at that rate. For the cost of just a few disposable bottles of water you can buy a reusable bottle that you can fill and carry with you wherever you go.
Clothes dryers can be one of the most expensive home appliances to operate, accounting for approximately 6 percent of a home's total electricity usage, according to the California Energy Commission's Consumer Energy Center. Because all dryers use about the same amount of energy, the best way to save money -- and benefit the environment -- is to line-dry your clothes whenever you can.
Energy vampires –- electronics that draw power even when they're not in use –- cost Americans almost $10 billion a year and account for almost 11 percent of all U.S. energy use, according to the EPA. If you want to avoid unplugging all of your electronics when they're not in use, you can buy an inexpensive power strip that several things can be plugged into and turned off with the flip of a switch. The Smart Strip Power Strip ($25 and up) will automatically shut off computer peripherals, such as printers and scanners, when not in use. And the Belkin Conserve Smart AV ($29.99) automatically shuts off components, such as a gaming console, receiver and speakers, when you turn off your TV.