Pepsi Lands Beverage Deal for Shanghai Disney Resort
PepsiCo will have a strong presence in the Happiest Place in China. The company announced that it, in collaboration with local firm Tingyi Holding, has been selected by Disney to be the primary beverage supplier for the entertainment conglomerate's Shanghai Disney Resort theme park complex. The terms of the deal were not disclosed.
In the press release heralding the news, PepsiCo said that the three partners would also "develop high-impact, co-marketing campaigns to activate their products and help promote" the resort.
PepsiCo and Tingyi Holding have been strategic partners since March 2012. Together, they provide a full range of the American company's products, as well as other comestibles.
Shanghai Disney Resort is currently under construction in the city's Pudong district. It is scheduled to open at the end of 2015.
The article Pepsi Lands Beverage Deal for Shanghai Disney Resort originally appeared on Fool.com.Eric Volkman owns shares of Walt Disney. The Motley Fool recommends and owns shares of both PepsiCo and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2014 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.