Ford Motor Company's Mark Fields Talks Global Truck Strategy
When an automaker like Ford introduces a product like the all-new 2015 F-150 pickup to the media, it doesn't just pull a sheet off the truck and say, "Here it is, guys!"
In fact, earlier this month, Ford took over Joe Louis Arena -- home of the Detroit Red Wings -- to unveil its new pickups with an elaborate, big-budget presentation that kicked off two days of media events at the North American International Auto Show.
We (The Motley Fool's John Rosevear and Rex Moore) were there when it happened, and we can tell you that it was a very impressive event. Not so much for the theatrics of the truck's unveiling -- although that was fun -- but because Ford's top executives managed to present a complete state-of-the-company update in less than half an hour.
Several key senior Ford executives were there, and each made a brief presentation. After Executive Chairman Bill Ford and CEO Alan Mulally spoke about Ford's vision and strategy, COO Mark Fields explained how Ford has become a much more competitive maker of small cars while at the same time, building on its longtime strengths in trucks and SUVs.
If you're a Ford shareholder or enthusiast and you aren't yet familiar with Mark Fields, take a few minutes to watch this video excerpt, where he talks about Ford's global truck and commercial vehicle lineup and strategy -- and winds up to the reveal of the all-new 2015 F-150.
Here's a chance to go "behind the scenes" with the Fool at a media-only event. Check it out, and then scroll down to leave a comment with your thoughts.
Here are the secrets to getting the best deal on your next new car or truck
You don't know it yet, but you probably spent $1000's more than you should have on your vehicle. In fact, the auto industry can be such a dangerous place for consumers that our top auto experts are determined to even the playing field. That's why they created a a brand-new free report: "The Car-Buying Secrets You Must Know." The advice inside could save you thousands of dollars on your next car, so be sure to read this report while it lasts. Your conscience, and your wallet, will thank you. Click here now for instant access.
The article Ford Motor Company's Mark Fields Talks Global Truck Strategy originally appeared on Fool.com.John Rosevear owns shares of Ford. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2014 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.