With Android Courting Automakers, What Should Apple Do?
Get a glimpse of what's on the tech horizon with Foolish reports from the field at the 2014 International Consumer Electronics Show. Companies ranging from start-ups to Fortune 100 firms launch and showcase thousands of products at the event, which attracts visitors from around the world.
Will Google's Open Automobile Alliance put Android into cars and leave iPhone owners unplugged? It's too soon to say for sure, but automakers may try to cater to both.
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A full transcript follows the video.
Eric Bleeker: What are maybe a couple things Apple could do to be more relevant in the space?
Evan Niu: I think right now all they can really do is keep getting more partners. Right now we're at the GM booth, and GM is part of the Open Automobile alliance, so they're going to be doing the Android thing.
But they've also partnered with Apple, too, so they're kind of playing both sides here by integrating with -- there's Siri hands-free, all these other ways -- so it seems like at least GM is one of these companies that wants to try both, to see which does better ... and maybe they're not mutually exclusive.
Maybe there is a way to have both, because as you mentioned when we were talking about this earlier, a lot of people have iPhones and, from a carmaker's perspective, you wouldn't want to have only Android in your car if that's not compatible with iPhones that a ton of your customers have, so they probably have a vested interest also, to support both platforms in some way or another.
Again, it's too early to know how any of this is going to play out, because they literally just announced this earlier this week, but that's what I'm going to be looking for.
Eric: There you have it. As car models roll out across 2014 and into 2015, we're going to see who's got the upper hand in this next great dogfight between Apple and Google.
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The article With Android Courting Automakers, What Should Apple Do? originally appeared on Fool.com.Eric Bleeker, CFA, has no position in any stocks mentioned. Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple, General Motors, and Google and owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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