Jaguar Land Rover Sees Record Sales
Tata Motors' Jaguar Land Rover business broke sales records around the world in 2013, the company announced yesterday. Full-year unit sales clocked in at 425,006 vehicles, up 19% from 2012.
The company noted 30% growth in the Asian Pacific and China region, while sales were up 21% in North America, 14% in the U.K., and 6% in the rest of Europe. Most of the cars sold (348,338) were from the Land Rover brand, which includes Range Rovers.
Tata Motors purchased Jaguar Land Rover from Ford in 2008 for $2.3 billion and has been growing the automotive lines ever since. Jaguar sales are soaring ahead, up 42% for the year to 76,668 vehicles, the strongest full-year performance since 2005. The company said Jaguar is the fastest-growing brand in Germany, India, and the U.S.. Land Rover growth lagged behind its sports car brother, but it grew 15% for the year, notching a record sales year.
Reflecting on the year, Jaguar Land Rover Group Sales Operations Director Andy Goss noted in a statement:
2013 has been a great year in which we have seen some incredibly exciting new models launched to customers across the world. The Range Rover Sport, F-TYPE, new engines and drivetrains, and a number of 14 Model Year enhancements to our existing line up have seen Jaguar Land Rover continue to build strong sales momentum in every global region.
... international journalists bestowed almost 200 awards on our vehicles in 2013 with the F-TYPE, our star performer receiving more than 59 accolades. This recognition is a demonstration that Jaguar Land Rover's focus is on delivering cars that surpass customer expectations.
Regionally, China is a growth hot spot for both vehicles. Tata Motors today released December sales figures and numbers for the period running from April to December. Its fiscal year starts in April.
In the April-to-December period, Jaguar sales clawed their way up a seasonally adjusted 157% in China from the year-ago period, nearly three times the growth in any other region. Jaguar sold 13,733 units in China in the April-to-December time frame.
Land Rover's China sales were up 19.6% YOY for the April-to-December period, to 59,777 units, but it experienced even greater growth in "all other markets" outside the U.K., North America, Europe, China, and Asia Pacific (+20.7%). In addition, the Asia Pacific region notched a 32.3% increase for Land Rover in the April-to-December period over the same period a year ago.
-- Material from The Associated Press was used in this report.
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