Burger King Revamps Budget Menu
Burger King Worldwide has emerged from the kitchen with a rebranded menu of budget offerings. Currently known simply as the "Value Menu," the selection will be rechristened the "King Deals Value Menu." It will also feature a pair of new sandwiches, rodeo crispy chicken and rodeo burger, which will be available for $1 each for a limited time.
The new items bring the restaurant chain operator's budget offerings to a total of 23. They include meal items such as burgers and chicken nuggets, hot and cold drinks, and desserts. Prices start at $1 per item.
Burger King's devotion to its lower-cost products doesn't seem to have affected its finances. In its most recently reported quarter, the company posted net income of just over $68 million ($0.19) per share on revenue of $275 million. The figures for the same period the previous year were $6.6 million ($0.02) and $456 million, respectively. The firm also recently lifted its quarterly dividend from $0.06 per share to $0.07.
The article Burger King Revamps Budget Menu originally appeared on Fool.com.Fool contributor Eric Volkman has no position in Burger King Worldwide. The Motley Fool recommends Burger King Worldwide. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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