Nielsen Sets Up Camp in YouTube, With Advertisers in Tow

Nielsen has been asking Google to add tracking codes to YouTube videos for years, but Google has refused. Why wouldn't you just trust YouTube's own viewing numbers?

But Big G has finally come around to Nielsen's worldview, opening up YouTube videos and other Google-owned media to third-party eyeball tracking. Ad buyers want to know more than just how many video hits "Gangnam Style" has amassed (1.8 billion, for the record). In the following video, Fool analyst, former Nielsen worker, and all-around cool customer Anders Bylund explains why this is a big deal.

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Fool contributor Anders Bylund owns shares of Google. Check out Anders' bio and holdings, or follow him on Twitter, LinkedIn, and Google+. The Motley Fool recommends and owns shares of Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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