Nielsen Sets Up Camp in YouTube, With Advertisers in Tow
Nielsen has been asking Google to add tracking codes to YouTube videos for years, but Google has refused. Why wouldn't you just trust YouTube's own viewing numbers?
But Big G has finally come around to Nielsen's worldview, opening up YouTube videos and other Google-owned media to third-party eyeball tracking. Ad buyers want to know more than just how many video hits "Gangnam Style" has amassed (1.8 billion, for the record). In the following video, Fool analyst, former Nielsen worker, and all-around cool customer Anders Bylund explains why this is a big deal.
Stocks only a growth investor could -- and should -- love
Tired of watching your stocks creep up year after year at a glacial pace? Motley Fool co-founder David Gardner, founder of the world's No. 1 growth-stock newsletter, has developed a unique strategy for uncovering truly wealth-changing stock picks. And he wants to share it, along with a few of his favorite growth stock superstars, with you! It's a special 100% free report called "6 Picks for Ultimate Growth." So stop settling for index-hugging gains, and click here for instant access to a whole new game plan of stock picks to help power your portfolio.
The article Nielsen Sets Up Camp in YouTube, With Advertisers in Tow originally appeared on Fool.com.Fool contributor Anders Bylund owns shares of Google. Check out Anders' bio and holdings, or follow him on Twitter, LinkedIn, and Google+. The Motley Fool recommends and owns shares of Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.