Best Buy's Strategy to Beat Amazon: Be More Like Netflix
Best Buy is once again turning to exclusive product in order to boost sales and traffic at its retail stores. Specifically, Best Buy will be the only U.S. retailer to offer Samsung's Blue Arctic Galaxy S4 smartphone when it becomes available on Nov. 14.
We've seen this strategy work in related markets, Fool contributor Tim Beyers says in the following video. Content, for example. Netflix has set itself apart from Amazon.com -- also Best Buy's biggest and most dangerous competitor -- by inking exclusive programming agreements, including a new breakthrough four-show deal with Marvel.
Retail exclusives don't always work as well, Tim says. Best Buy's own mixed record in this area includes deals for the now-defunct Palm Pre and the Chinese Democracy album from rock band Guns 'N Roses. So what should investors expect this time? Tim answers this question and more in the video. Please watch and then leave a comment to let us know what you think.
Take a peek at the future of retail -- no crystal ball required
Best Buy has had a great year so far. And yet our analysts prefer two other retailers for your portfolio. Care to learn more? Take a look at The Motley Fool's special free report: "The Death of Wal-Mart: The Real Cash Kings Changing the Face of Retail." In it, you'll see how these two cash kings are able to consistently outperform, and how they're planning to ride the waves of retail's changing tide. You can access it by clicking here.
The article Best Buy's Strategy to Beat Amazon: Be More Like Netflix originally appeared on Fool.com.Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Netflix at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends Amazon.com and Netflix. The Motley Fool owns shares of Amazon.com and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.