Don't Underestimate Google's Chromecast Opportunity
YouTube could be a huge catalyst for unlocking Google's Chromecast opportunity, Fool contributor Tim Beyers says in the following video.
Content is key to Chromecast's success and Pandora is the latest to join the ranks. A nice win, Tim says, but not as important as making YouTube a genuine alternative to cable or downloadable alternatives. Investing in new forms such as documentary shorts or even low-budget feature films that otherwise wouldn't enjoy wide release could get more viewers tuning in to view ads.
Of course, Google doesn't necessarily need Chromecast in order to boost YouTube viewership. But having it makes it easier to access web video, and there's no bigger destination for web-based video programming than YouTube. Google needs to bolster both products in order to make a serious run at disrupting traditional TV, Tim says.
Do you agree? Have you been using Chromecast? What's your assessment of Google's opportunity with the device? Please watch the video to get Tim's full take and then leave a comment to let us know what you think.
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The article Don't Underestimate Google's Chromecast Opportunity originally appeared on Fool.com.Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Google at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends Google and Pandora Media. The Motley Fool owns shares of Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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