GM Backs Off "Boston Strong" Tie-In
According to Bloomberg Businessweek, General Motors had planned to have fans spell out "Silverado Strong" in giant letters at Game 5 of the World Series. Chevrolet executives dropped the idea, however, fearing a backlash if fans perceived it was trying to capitalize on the "Boston Strong" motto and the tragedy of the Boston Marathon bombings. Analysts Rex Moore and John Rosevear discuss the issue in this edition of Motor Money. (You can see the entire Motor Money show here.)
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The article GM Backs Off "Boston Strong" Tie-In originally appeared on Fool.com.Fool contributor John Rosevear owns shares of General Motors. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends General Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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