Dick's Sporting Goods Expands ESPN Partnership
Expanding on its existing relationship with ESPN, the all-sports media outlet owned by Disney, Dick's Sporting Goodsannounced today it will "serve as the exclusive eCommerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties." Exact terms of the deal were not announced, but Dick's said it is a "multi-year agreement."
Dick's Sporting Goods has already partnered with ESPN, sponsoring college basketball's "Champ Week." The two also combined to air Dick's Hell Week, a documentary that follows a high school football team during an intense pre-season training camp. Dick's first Hell Week documentary, prior to being picked up by ESPN, followed a Detroit-area high school football team and aired online last year.
The deal between Dick's and ESPN will also include "integrated shopping opportunities ... featured across ESPN platforms in the near future - including ESPN.com, ESPN TheMagazine, ESPN Radio and mobile properties like ScoreCenter, GameCast and WatchESPN," according to Dick's announcement.
Commenting on the expanding relationship with ESPN, Dick's Senior Vice President and Chief Marketing Officer Lauren Hobart said in the release, "This groundbreaking collaboration with ESPN blends sports content and commerce, solidifying DICK's as the premier destination for licensed product."
Financial terms of the partnership were not disclosed.
The article Dick's Sporting Goods Expands ESPN Partnership originally appeared on Fool.com.Fool contributor Tim Brugger has no position in any stocks mentioned. The Motley Fool recommends Walt Disney. The Motley Fool owns shares of Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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