What Starbucks' New Tea Bar Means for Investors
Starbucks is the "dark horse of the Tea Wars." The company dominates the international retail coffee business, and it's ready to transfer that knowledge to the burgeoning global market for tea. In the accompanying video, Fool contributor Asit Sharma discusses Starbucks' new Teavana tea bar in New York City, as well as the company's attempt to create a new category in tea. Asit argues that Starbucks has much to gain and little to lose from this expansion, based on its relatively modest purchase price for Teavana, and has many opportunities to influence the way consumers approach tea in North America.
To learn more about the global battle for market share of the world's most consumed beverage after water, be sure to also check out the "Tea Wars" video article series.
Starbucks has treated its investors pretty well over the years. Are you looking for another great long-term idea?
The market stormed out to huge gains across 2013, leaving investors on the sidelines burned. However, opportunistic investors can still find huge winners. The Motley Fool's chief investment officer has hand-picked one such opportunity in our new report: "The Motley Fool's Top Stock for 2013." To find out which stock it is and read our in-depth report, simply click here. It's free!
The article What Starbucks' New Tea Bar Means for Investors originally appeared on Fool.com.Fool contributor Asit Sharma has no position in any stocks mentioned. The Motley Fool recommends Starbucks. The Motley Fool owns shares of Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.