Apple TV's Branding Problem

Rumors abound in anticipation of Apple's Oct. 22 event and Apple TV.  The newest reports point to a later release date with the hardware possibly being discussed at this event. While rumors swirl, some Apple fans view Apple TV as a promise unfulfilled.

Steve Jobs told his biographer, Walter Isaacson, that he had plans to "create an integrated television set," and eventually ending with "I finally cracked it." Yet, over two years later, we haven't seen this product come to fruition and are left with a stand-alone digital media receiver like Google TV and Roku.

Find out why this name is problematic from a branding standpoint, why it is important to brand products as soon as possible, and see what the guys at Motley Fool think the name of Apple's TV set should be.

In this segment of Tech Teardown: Quick Minute, Mark Reeth discusses Apple TV with Jamal Carnette.

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Jamal Carnette owns shares of Apple. Fool contributor Mark Reeth has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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