Ford's New Strategy in Russia: A Lot of SUVs

A Ford EcoSport, a small SUV based on the Fiesta's underpinnings, is posed outside the Kremlin walls in Moscow. Ford just started making the EcoSport in Russia, part of a plan to offer more of its SUVs to Russian consumers. Photo credit: Ford Motor Co.

Ford  has been building up its presence in Russia, hoping to be well-positioned when the new-car market in the world's largest country takes off. Russia's auto market hasn't yet had anything like China's boom -- but some trends have begun to emerge. One big trend: Russians like SUVs.

SUVs are something Ford knows a thing or two about. Earlier this year, the auto giant started building its Explorer in Russia -- the first time that SUV has been manufactured outside of the U.S. And as Motley Fool contributor John Rosevear explains in this video, Ford this week began building more SUVs in Russia, and is moving to bring even more of its models to the country next year.

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Fool contributor John Rosevear owns shares of Ford. You can connect with him on Twitter at @jrosevearThe Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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