Holiday Oil Completes Deployment of VeriFone LiftRetail

Holiday Oil Completes Deployment of VeriFone LiftRetail

Interactive marketing system presents offers to customers in real time, while providing store clerks with upselling scripts

ATLANTA--(BUSINESS WIRE)-- VeriFone Systems, Inc. (NYS: PAY) , announced today that Holiday Oil of West Valley, Utah, has completed a chain wide rollout of its award winning in-store marketing solution, LiftRetail.

LiftRetail uses POS-connected digital screens to engage each shopper with relevant offers and coupons. Additionally, it analyzes each item in a shopper's basket in real-time to make the right offer to the right shopper at the right time. The result is a proven increase in sales, delighted shoppers, and empowered cashiers.

VeriFone worked closely with Holiday to incorporate its coffee loyalty program into the shopper's interactive checkout experience. Instead of relying on paper punch cards, LiftRetail tacks each shopper's purchases by mobile number and automatically redeems their sixth coffee for free.

"LiftRetail provides leverage to our existing marketing programs and enabled us to implement an aspect of loyalty," said Blain Boelter, vice president of Operations with Holiday Oil, which operates 50 retail gasoline and convenience stores and is approaching its 50th anniversary in business. "We are going to expand that loyalty program to our fountain areas and possibly fuel purchases as well," said Boelter.

LiftRetail customizes advertiser-funded offers to match the prices, promotions, and item availability of each retailer. The result is a retailer centric marketing platform that is completely funded by CPG manufacturers and available at no cost to qualified retailers.

"Holiday Oil is renowned for exceptional customer service and LiftRetail fits into its goal of making the consumer transaction a comfortable and enjoyable experience," said Wells Burke, vice president and general manager of LiftRetail for VeriFone. "Holiday Oil now enjoys weekly reports and analytics from LiftRetail that provide data on the results of upselling promotions and store operations."

LiftRetail pioneered interactive suggestive selling for convenience stores and is the only solution that works with all major C-Store POS systems including VeriFone's Ruby and Topaz systems as well as Passport, Radiant, Wayne, and others.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc.

This press release includes certain forward-looking statements related to VeriFone Systems, Inc. within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on VeriFone management's current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc. These risks and uncertainties include: successful rollout of the LiftRetail solution with Holiday Oil, merchant acceptance and adoption of the LiftRetail solution and our other new solution offerings, our ability to protect against fraud, the status of our relationship with and condition of third parties upon whom we rely in the conduct of our business, our dependence on a limited number of customers, uncertainties related to the conduct of our business internationally, our dependence on a limited number of key employees, short product cycles, rapidly changing technologies and maintaining competitive leadership position with respect to our payment solution offerings. For a further list and description of such risks and uncertainties, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. VeriFone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.

About VeriFone Systems, Inc. (

VeriFone Systems, Inc. ("VeriFone") (NYS: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.

VeriFone Media Relations
Pete Bartolik, +1 508-283-4112

KEYWORDS:   United States  North America  Georgia  Utah


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