Local Corporation's Krillion® Platform Powers Shopping Channel for Pittsburgh Post-Gazette

Local Corporation's Krillion® Platform Powers Shopping Channel for Pittsburgh Post-Gazette

Increases Revenue Opportunities for Publishers by Providing Dynamic Product Information for Consumers in Local Markets

IRVINE, Calif.--(BUSINESS WIRE)-- Local Corporation (NAS: LOCM) , a leading online local media company, today announced that it is powering a new local shopping channel for the Pittsburgh Post-Gazette through its online property, post-gazette.com.

Local Corporation's new local shopping channel enables publishers to drive new digital revenue and traffic through the integration of dynamic local shopping content from the company's patented Krillion local shopping platform.

The local shopping channel delivers relevant store location, pricing, and product availability to ready-to-buy consumers via online and mobile interfaces. The fully hosted, turnkey solution is private-labeled and is free to implement for publishers.

The channel provides a local discovery experience for both advertisers and consumers, and features one of the largest and most comprehensive local shopping data indexes in the industry, with over 75,000 retail stores, covering over 3,000 shopping categories, representing millions of localized products.

"We're pleased to be expanding our four-year partnership with Local Corporation," said James Bissell, manager of product development for ThePittsburgh Post-Gazette. "We've had great success driving new revenue streams and SEO performance with the company's local business channel and look forward to similar results with the local shopping channel. By adding this powerful solution to our portfolio, we're able to increase digital revenue even more and monetize valuable local consumer search traffic."

Local Corporation's local shopping platform provides relevant local product search results, including retail locations, brands, categories, product images and product inventory and availability data, to millions of connected consumers researching online prior to purchase.

"We value our relationship with The Pittsburgh Post-Gazette and remain committed to contributing to the success of publishers nationwide, by offering valuable local content solutions that increase their digital revenue opportunities and drive targeted consumer traffic," said Michael Sawtell, Local Corporation, president and COO. "Our local shopping channel allows publishers to tap into online and on-the-go consumers who are searching for products in local markets."

Local Corporation's partner network includes approximately 1,600 sites, including top newspaper and broadcast companies. The Pittsburgh Post-Gazette, Western Pennsylvania's largest newspaper and the region's most visited news website, has been a Local Corporation partner since 2009.

About Local Corporation

Local Corporation (NAS: LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

Investor Relations and Media Relations Contact:
Local Corporation
Cameron Triebwasser, 949-789-5223

KEYWORDS:   United States  North America  California  Pennsylvania


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