Blackbaud Online Express Simplifies Nonprofit Fundraising and Email Marketing

Blackbaud Online Express Simplifies Nonprofit Fundraising and Email Marketing

New self-serve tool helps nonprofits easily boost online engagement

CHARLESTON, S.C.--(BUSINESS WIRE)-- As the online channel continues to grow as a fundraising source for nonprofits, Blackbaud (NASDAQ: BLKB) today released Blackbaud Online Express. The new cloud-based tool for organizations using the The Raiser's Edge® adds an option within Blackbaud's comprehensive interactive and online marketing portfolio for nonprofits with basic fundraising and online marketing needs.

Featuring mobile-friendly, easy-to-build online donation forms and email marketing templates designed for nonprofits, Blackbaud Online Express is integrated with The Raiser's Edge and works with the most commonly used website management tools including Drupal and Joomla. With powerful metrics, nonprofits can instantly see how their fundraising and marketing initiatives are performing.

"Blackbaud Online Express is tailored to our needs as a nonprofit and is a great tool for streamlining our online giving," said Lauren Joost, Baltimore Museum of Art's director of membership. "Having forms embedded on our site makes it easier for visitors to support the Museum - we've already seen great changes in our online fundraising program."

"When we set out to build Online Express, we worked with more than 100 nonprofits to create an innovative tool that is not only simple to get started using, but also has smart features built-in and is savvy enough to serve the unique needs of nonprofits," said Steve MacLaughlin, director of Blackbaud's Idea lab. "Users don't need implementation services, or even training - the product is very intuitive and simply does what you need. Within minutes, nonprofits can take online donations, manage their email campaigns, and see their progress all within The Raiser's Edge."

Online Express Features:

  • Simple Online Fundraising - users can create unlimited donation forms based on pre-designed mobile-friendly templates, and then copy and paste the automatically-generated HTML code into their existing website.
  • Smart Email Marketing - with pre-designed, mobile-friendly email templates, including an easy-to-use "drag and drop" editor. Users can also easily upload and store existing images and manage distribution lists created in The Raiser's Edge.
  • Powerful Dashboard Metrics - users can instantly see how their online fundraising and email marketing initiatives are performing by viewing key statistics such as page views, conversion rates and average donations. Users can also compare two or more forms or emails to determine which performed better.
  • Integration with The Raiser's Edge - users can easily pull and manage dynamic email lists without having to upload files and can leverage "Merge Fields" to create personalized messages. And, with Blackbaud Merchant Services, Online Express users enjoy a fully integrated, secure and affordable payment processing solution for their online fundraising initiatives.

"With an office staff of two, the biggest benefit of Online Express for us is the ease of use," said Christine Pinson, East Cooper Habitat for Humanity's assistant director. "We're able to get online forms up and live on our website very quickly that reflect our branding, and when donations come through, they are directly deposited into our account. We can quickly import them into The Raiser's Edge, saving time and eliminating duplicate entry issues. And, with the dashboard, we have a snapshot of online activity readily available every time we login."

For more information, or to download Blackbaud Online Express, visit

About Blackbaud
Serving the nonprofit and education sectors for 30 years, Blackbaud (NAS: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 28,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraising, eMarketing, advocacy, constituent relationship management (CRM), financial management, payment services, analytics and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands and the United Kingdom. For more information, visit

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

Blackbaud, Inc.
Melanie Mathos, 843-216-6200 x3307

KEYWORDS:   United States  North America  South Carolina


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