PECO Energy Efficiency Advertising Awarded Top 3 at Annual E Source Utility Awards
PECO Energy Efficiency Advertising Awarded Top 3at Annual E Source Utility Awards
Campaign promotes programs that help customers save more than $268 millionin energy savings and rebates
PHILADELPHIA--(BUSINESS WIRE)-- PECO was recognized among the top 3 for utility advertising at the 26th Annual E Source Forum in Denver, CO earlier this month. The company achieved third place in the "Best Overall Campaign" category for its PECO Smart Ideas advertising campaign, which provides customers with information on how to save energy and money and promotes the company's energy efficiency programs and rebates.
Since launching in October 2009, PECO Smart Ideas has helped customers save more than $268 million in energy savings and rebates, and reduced customer electric usage by more than 1.2 billion kilowatt hours. This energy savings has the same environmental impact as removing 120,595 cars from the road or planting 1,384,610 trees.
"PECO Smart Ideas continues to be a successful tool to help our customers save energy and money," said Elizabeth Murphy, PECO vice president of Governmental and External Affairs. "We are thrilled that E Source recognized our advertising as among the best in the industry, and we will work hard to continue to develop new campaigns to help our customers achieve the next level of energy efficiency and savings."
Overall, more than a half million PECO customers have participated in PECO Smart Ideas energy efficiency and demand response programs. Specifically customers have:
- Purchased more than 7.6 million PECO Smart Lighting discounted CFL and LED bulbs
- Recycled more than 30,991 energy guzzling refrigerators/freezers/AC window units with PECO Smart Appliance Recycling
- Completed more than 79,000 free energy saving PECO Smart Home e-Audits
The advertising contest was open to all U.S. and Canadian electric and gas utilities. E Source said it received a record of more than 600 advertising submissions this year. The winning entries were honored at a special awards luncheon held during the 26th Annual E Source Forum. They can be viewed at www.esource.com/adcontest2013.
"Utilities know they have to be innovative to get the attention of their residential and business customers, and it was fantastic to see some of the new tactics that are being used," said Kym Wootton, senior manager of Marketing & Communications at E Source. "It's great that utilities are not only using humor and creativity to get their messages across but are also targeting and segmenting customers so effectively."
E Source, an electric industry research and advisory organization, has held the contest each year since the organization's inception 26 years ago. An independent group of judges selected the winners based on message, creativity, results, call to action or brand connection and overall impression.
To learn more visit www.peco.com/SmartIdeas or call 888-5-PECO-SAVE.
Based in Philadelphia, PECO is an electric and natural gas utility subsidiary of Exelon Corporation (NYS: EXC) .PECO serves 1.6 million electric and 497,000 natural gas customers in southeastern Pennsylvania and employs about 2,400 people in the region.PECO delivered 76.5 billion cubic feet of natural gas and 37.5 billion kilowatt-hours of electricity in 2012.Founded in 1881, PECO is one of the Greater Philadelphia Region's most active corporate citizens, providing leadership, volunteer and financial support to numerous arts and culture, education, environmental, economic development and community programs and organizations.
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