NOOK Media Strengthens Executive Leadership Team With Two Senior-Level Appointments

NOOK Media Strengthens Executive Leadership Team With Two Senior-Level Appointments

Mahesh Veerina Named Chief Operating Officer;

Doug Carlson Appointed Executive Vice President of Digital Content and Marketing

NEW YORK--(BUSINESS WIRE)-- NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, announced today the appointment of two senior executives to its leadership team, as well as an organizational streamlining focused on improving efficiencies and driving innovation.

The company said Mahesh Veerina will become Chief Operating Officer on October 7, and Doug Carlson will assume the role of Executive Vice President of Digital Content and Marketing, effective immediately. Mr. Veerina and Mr. Carlson, together with Kanuj Malhotra, Chief Financial Officer, and Max Roberts, President of Barnes & Noble College, will report to Michael P. Huseby, President of Barnes & Noble, Inc. and Chief Executive Officer of NOOK Media.

"Mahesh and Doug are two highly successful business leaders who together have a wealth of experience in technology, digital content, consumer products, publishing and operations, and have created and grown businesses from the bottom up," said Mr. Huseby. "Mahesh is a proven leader with special expertise in strategic product and market vision, simplifying complex technologies, building world-class teams, developing partnerships and execution. Doug brings to NOOK® a deep background in digital publishing, executive leadership, marketing, sales, finance, operations, strategy, business development and entrepreneurship across a diverse universe of businesses. With these new appointments, I'm confident that we've now structured our business in a way to best position us for success."

In his new role, Mr. Veerina will oversee all of NOOK Media operations, including Software Engineering, Hardware Engineering, IT, Digital Services, Device Operations, Channel Sales & Accessories, Research & Development, Device Product Management, and User Interaction & Design.

Mr. Veerina is a longtime Silicon Valley entrepreneur and technology executive with over 24 years experience in building and operating technology companies from early stage through the growth stage. In addition, he has led and re-engineered large teams with world-class companies such as Nokia and Motorola.

Prior to joining NOOK Media, Mr. Veerina founded several companies, including Azingo, Inc., a mobile software technology company he later sold to Motorola in 2010. He then joined Motorola and until 2012 led the global software and cloud services team of over 2,500 engineers at Motorola Mobility.

Prior to that, Mr. Veerina founded and served as President and Chief Executive Officer of Ramp Networks, Inc., a leading provider of Internet security and broadband solutions for small offices, which he sold to Nokia in 2001. He then joined Nokia as Vice President of Nokia Internet Communications, where he successfully integrated Ramp's engineering, product management, sales and support organizations into Nokia and developed a strategic plan to grow the business worldwide in Nokia channels.

Mr. Veerina graduated with a Master of Science in Computer Engineering from Purdue University. He also received a Master of Science in Electronics from Andhra University and a Bachelor of Science in Physics from Nagarjuna University, India.

In his new role, Mr. Carlsonwill lead and oversee Digital Content, NOOK Press, NOOK Marketing, as well as NOOK Media Creative Services. He has over 33 years of experience at leading companies in digital publishing, hospitality, beverage, ski resorts and real estate.

Most recently, he was Executive Chairman and Managing Director for Zinio, the world's largest digital magazine newsstand for six years. In 2007, he partnered with Barnes & to launch the company's online "See Inside" digital book preview feature. "See Inside" was delivered through Zinio's digital reader technology and made it possible for consumers to view books online the same way they would in a retail environment. Mr. Carlson also worked with Barnes & Noble when NOOK was launched in 2009, providing back-end support for the NOOK Newsstand.

Prior to Zinio, Mr. Carlson was the Co-founder and Chief Executive Officer of FIJI Water, which became the second highest-selling imported bottled water in the U.S. during his nine-year tenure. He also served as Senior Vice President of The Aspen Skiing Company, Aspen's leading hospitality entity and owner of all four ski areas in Aspen.

Mr. Carlson graduated with a degree in Accounting from Western State College and received a Certified Public Accounting certificate.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYS: BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 674 Barnes & Noble bookstores in 50 states, and one of the Web's largest e-commerce sites, ( Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (, while Barnes & Noble College Booksellers, LLC operates 692 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website:

NOOK®, NOOK Store®, NOOK Video, and NOOK Video Apps are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (, Facebook ( and YouTube (

About NOOK Media LLC

NOOK reading and entertainment products make it easy to Read What You Love, Anywhere You Like with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store® of more than 3 million (US) and 2.5 million (UK) digital books, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps and NOOK Video Apps, available at NOOK owners receive Always Free NOOK Support in any of Barnes & Noble's nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom at leading retailers; NOOK content can be purchased at

For more information on NOOK, follow us on or and or

Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
Carolyn J. Brown, 212-633-4062
Corporate Communications

KEYWORDS:   United States  North America  New York


The article NOOK Media Strengthens Executive Leadership Team With Two Senior-Level Appointments originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story