Thicker, Heartier Wolf Brand Chili® Debuts at Texas State Fair, on Store Shelves

Thicker, Heartier Wolf Brand Chili® Debuts at Texas State Fair, on Store Shelves

No.1 Canned Chili Brand Makes Lone Star State-Sized Appearance

OMAHA, Neb.--(BUSINESS WIRE)-- Wolf Brand Chili of ConAgra Foods is the No.1 chili in Texas, and introduced a thicker and heartier version of its classic recipe. It's on store shelves now and fairgoers at the Texas State Fair will get a chance to try it themselves Sept. 27-Oct. 6 and Oct. 11-Oct. 13.

We Heard You, Neighbor!

Answering the call from Texas chili lovers who said they want a more filling and robust chili, Wolf Brand Chili has added heartier meat to give its iconic recipe a thicker texture. The favorite canned chili in Texas and all of the South Central U.S. combines wholesome ingredients, including meat, tomato puree and real spices.

"Chili is one of those dishes that holds a special place in so many people's hearts. The quality of our famed recipe and the satisfaction of our customers is of utmost importance to us," said Jonathan Schaefer, Brand Director for Wolf Brand Chili at ConAgra Foods. "We're excited to provide a chili recipe that is everything Texans crave in a warm, hearty bowl of chili."

Visit the State Fair, Partner!

Wolf Brand Chili will be at its own exhibit in Dallas. From Sept. 27-Oct. 6, the exhibit will be located at East Park Plaza on Observation Avenue and from Oct. 11-13 at the Magnolia Beer Garden. While at the fair, visitors can:

  • Sample the thicker recipe firsthand.
  • Redeem a "Buy Two, Get One" coupon to share with friends and family.
  • Taste Texas' favorite chili paired with a variety of craft beers at Magnolia Beer Garden Oct. 11-13.

In addition, check out Wolf at the Hungry for Football Tailgate Event on Oct. 12 at the Texas vs. Oklahoma game in the Cotton Bowl in Dallas at Fair Park. Sample recipes, grab some swag, and snap pictures at the tailgating tent for a unique game-day experience.

For more information on Wolf Brand Chili visit For updates from the brand, become a fan on Facebook by visiting


ConAgra Foods, Inc. (NYS: CAG) is one of North America's largest packaged food companies with branded and private branded food found in 99 percent of America's households, as well as a strong commercial foods business serving restaurants and foodservice operations globally. Consumers can find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods brands, along with food sold by ConAgra Foods under private brand labels, in grocery, convenience, mass merchandise, club and drug stores. Additionally, ConAgra Foods supplies frozen potato and sweet potato products as well as other vegetable, spice, bakery and grain products to commercial and foodservice customers. ConAgra Foods operates, an interactive recipe website that provides consumers with easy dinner recipes and more. For more information, please visit us at

For more information, please contact:
ConAgra Foods
Jonas Paretzkin, 630-857-1405
Katie Thelen, 312-616-1679

KEYWORDS:   United States  North America  Nebraska  Texas


The article Thicker, Heartier Wolf Brand Chili® Debuts at Texas State Fair, on Store Shelves originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story