The Most Important Way This Year's iPhone Launch Is Different

Last year's iPhone launch marked Apple's all-time high share price. It's been a long year for investors, as Apple has pulled back dramatically since then, and all eyes will be on how many iPhones the company sold this launch weekend. Along with the pullback came a significantly lower valuation, which implies that investors are pricing in lower expectations. 

The Mac maker continues to fetch attractive earnings multiples, and simply approaching a market multiple could potentially translate into share appreciation. 

In the following video, Erin Kennedy discusses Apple's prospects with Evan Niu, CFA, and Jamal Carnette.

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Erin Kennedy, Evan Niu, CFA, and Jamal Carnette all own shares of Apple. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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