High-Performing, Player-Favorite For-Sale Blade™ Product Line Expands with More Than 50 Unique Game
High-Performing, Player-Favorite For-Sale Blade™ Product Line Expands with More Than 50 Unique Game Themes to Be Demonstrated at G2E® 2013
WMS to Debut All-New Authentic 3-Reel Mechanical Blade Stepper Cabinet
- Blade Cabinet Goes Global with Special Features for Local-Area Markets -
WAUKEGAN, Ill. & LAS VEGAS--(BUSINESS WIRE)-- Following on the heels of the proven success of the trend-setting, innovative Blade video gaming cabinet, WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYS: WMS) , will demonstrate an impressive expansion of the Blade innovative product line, including the introduction of a 3-reel mechanical Blade Stepper gaming machine, special features and dedicated games for international markets, a unique new MONOPOLY™ participation game on the Blade platform and more than 50 inventive new game themes, at the 13th annual Global Gaming Expo (G2E), September 24-26, at the Sands Expo and Convention Center (booth #1118) in Las Vegas. Players have quickly gravitated to the enhanced play mechanics and visual appeal of the Blade portfolio of games enabled by the robust power of WMS' advanced CPU-NXT®3 operating system. The broad range of diverse new game content and innovative play mechanics for the cutting-edge Blade platform are tailored to the cabinet's enhanced graphics and more connected set of high-resolution displays that have made the Blade gaming machine an instant hit with players and casino operators.
New 3-Reel Stepper Introduced
Headlining the expansion of the popular Blade product line is the introduction of a mechanical reel spinning Blade Stepper cabinet designed to appeal to players looking for the authenticity and excitement of the original-type slot gaming machine's classic mechanical reel play mechanics with features that fit in perfectly on today's contemporary slot floor. The Blade Stepper highlights a simplified user interface and button panel, and brings back all the exhilaration of the original "one-armed bandit" with an authentic pull handle mechanism while simultaneously incorporating the advanced technological gaming capabilities of WMS' latest-generation CPU-NXT3 operating platform. The Blade Stepper is being introduced with three new high-denomination themes and five themes for the low-denomination segment of the slot floor.
According to Phil Gelber, Senior Vice President for Product Development at WMS, "The new Blade Stepper cabinet takes its inspiration from players' perceptions and memories of their original slot machine experiences. Utilizing the latest advanced technologies, WMS game developers have taken the insights we've gained through extensive player research and incorporated that feedback into the design of a contemporary gaming machine that combines the appeal of genuine mechanical, reel-spinning action with the high-definition graphics that today's players look for. The Blade Stepper provides a classic slot game experience by offering the real feel of a pull handle mechanism but with a completely modern design and slot floor capabilities. The authenticity and simplicity of the Blade Stepper gaming experience is sure to deliver the same strong player appeal that has quickly become a hallmark of the Blade product line-up."
Video Themes Expand Four-fold with New Innovative Game Families and Features
For the video reel category, WMS is introducing more than 45 new unique themes for the Blade video product line, expanding on the 14 themes introduced to date. Game themes with differentiated gaming entertainment features such as Speed Spins™, X-Reels™, Supercharged Reels™, Reel Intensity™, Monster Progressives™ and the next-generation Colossal Reels® game family,all highlight the spectacular high-definition graphics and enriched player gaming experience enabled by the cabinet's unique design and latest-generation CPU-NXT3 operating platform. In addition, WMS will debut the Gold Fish®3 game for the Blade cabinet, the Company's first premium for-sale game powered by the CPU-NXT3 platform, which features a bonus wheel and all-new reel interface that takes the player-favorite Gold Fish theme to the next level.
As with the original portfolio of video products, Blade gaming machines will continue to be supported by WMS' innovative, customer-first Portfolio Performance Plan (PPP). This performance-oriented solution is an industry-changing, new value proposition that provides customers with access to a larger portfolio of game content following their initial purchase of a Blade video cabinet, thus enabling casino operators to freshen their floors and engage their players with new games from WMS' extensive pipeline of inventive new games without costly infusions of additional expense or investment.
New Games with a Local Twist for Select International Markets
WMS extends the global appeal of the Blade cabinet with a selection of new multi-game sets and unique Asian dedicated products. According to Gelber, "dedicated Asian-themed base games such as Fortune Palace™, Life of Luck™ and Fortune Ruler™ and the imaginative Yi Lu Fa Local-Area Progressive (LAP) feature have been developed to extend the appeal of the Blade product portfolio for players in Asian markets." Additionally, three new Game Chest Multi-Game™ product sets that leverage WMS successful game content and a variety of math models in each set into one gaming machine will be showcased for the Company's established Bluebird2e cabinet at G2E,extending the range of game offerings for those customers who desire a multi-game product solution.
New MONOPOLY Participation Game
"One of the exciting new games debuting on the Blade platform at G2E is a new MONOPOLY premium participation game - Luxury Diamonds™," said Gelber. "The MONOPOLY Luxury Diamonds theme features one of the most popular gaming features for players, a true mechanical spinning wheel for certain bonus rounds, which is coupled with imaginative MONOPOLY based gaming elements. Combining the authenticity of mechanical reel spinning action and the play action of a bonus wheel is sure to make this one of the most compelling MONOPOLY games we've ever developed. "
See the exciting new Blade Stepper and the more than 50 new games that once again showcase WMS' ability to introduce "A Brand New Game" for players and add excitement to any casino floor, along with the extensive line-up of new games for the Company's Bluebird®2e, Bluebird xD™ and Bluebird xD with optional Metascreen® cabinets and other exciting for-sale and premium participation products that will be sure to engage your casino patrons that will be on display at G2E 2013 (booth #1118).
WMS Industries Inc. is a leading supplier of innovative gaming entertainment products and services worldwide. The Company designs, develops, manufactures, distributes and markets casino games and gaming machines, video lottery terminals, video gaming terminals and interactive gaming products and services. More information on WMS, and its subsidiaries, WMS Gaming and Williams Interactive, can be found at www.wms.com or www.williamsinteractive.com or visit the Company on Facebook®, Twitter® or YouTube®.
G2E is a registered trademark of the American Gaming Association and Reed Elsevier Inc. Used with permission.
MONOPOLY is a trademark of Hasbro. Used with permission. © 2013 Hasbro. All rights reserved.
Cautionary Statement Regarding Forward-looking Statements
This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as "may," "will," "should," "expect," "anticipate," "plan," "likely," "believe," "estimate," "continue," "project," and "intend," among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, September 17, 2013. Factors which could cause our actual results to differ from those projected or contemplated in any such forward-looking statements include, but are not limited to, the following factors: (1) there is a risk that the acquisition of WMS ("the acquisition") pursuant to the previously announced merger agreement with Scientific Games Corporation may not be consummated, on a timely basis or otherwise; (2) our business has been and may in the future be disrupted while the acquisition by Scientific Games Corporation is pending or if the acquisition is not consummated as our ability to transact business with customers, suppliers and other business partners may be adversely affected; (3) it may be difficult for us to retain and recruit employees in vital areas while the acquisition is pending or if it fails; (4) in the event our recently announced acquisition by Scientific Games Corporation is not consummated, the price of our stock may be affected; (5) there could be unexpected costs, charges or expenses or lost revenue opportunities resulting from the pending acquisition; (6) in connection with the recent implementation of our enterprise resource planning system, there is the risk of inaccurate data or reporting and significant design errors that could have a negative effect on our operating results and impact our ability to manage our business which could constitute significant deficiencies; (7) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (8) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (9) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (10) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (11) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (12) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (13) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (14) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (15) increased pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (16) a failure to obtain and maintain our gaming licenses and regulatory approvals; (17) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (18) a software anomaly or fraudulent manipulation of our gaming machines and software; (19) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (20) an infringement claim seeking to restrict our use of material technologies; (21) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (22) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under "Item 1. Business", "Item 1A. Risk Factors" and "Legal Proceedings" in our Annual Report on Form 10-K for the year ended June 30, 2013, and our more recent reports filed with the U.S. Securities and Exchange Commission.
WMS Industries Inc.
William H. Pfund
VP Investor Relations
Joseph N. Jaffoni or Richard Land
WMS Industries Inc.
KEYWORDS: United States North America Illinois Nevada
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