Local Corporation Launches Next Generation of its Krillion® Local Shopping Platform

Local Corporation Launches Next Generation of its Krillion® Local Shopping Platform

Company Expands Data Aggregation Capabilities; Offers Location-Based Product API Covering Over 75,000 Retail Stores and 23,000 Brands

IRVINE, Calif.--(BUSINESS WIRE)-- Local Corporation (NAS: LOCM) , a leading online local media company, today announced that it has launched the next generation of its Krillion local shopping platform, which provides dynamic location-based product search data for millions of local consumers nationwide.

The Krillion local shopping data index, one of the largest and most comprehensive in the industry, now includes over 75,000 retail stores, covering over 3,000 shopping categories and over 23,000 leading consumer brands, representing millions of products. The platform also includes a new API, providing business partners and customers with an efficient way to integrate local shopping solutions and content into desktop and mobile sites and applications.

"Krillion continues to make its mark as a leader in location-based shopping data," said Michael Sawtell, Local Corporation, president and COO. "Our comprehensive coverage, extensive data set and patented technology have proven to be a winning combination in connecting top retailers and brands with valuable local shoppers. We're excited to launch the next generation of the Krillion platform to further enhance the online shopping experience by providing ready-to-buy consumers with even more dynamic shopping information."

Local Corporation's patented Krillion local shopping platform provides relevant local product search results, including retail locations, brands, categories, product images and product inventory and availability data, to millions of connected consumers researching online prior to purchase. The new platform features significant technology enhancements, which enable better data aggregation and allow it to normalize large amounts of unstructured data more efficiently.

The Krillion platform aggregates national local shopping content and offers it through a range of APIs tailored for both online and mobile channels and devices. Retailers and brand marketers included in the Krillion data index can reach more local consumers and drive shopper engagement and sales, both online and in-store.

The company will be showcasing the Krillion local shopping platform as a featured speaker, exhibitor and sponsor at this year's Shop.org Annual Summit, Sept. 30 to Oct. 2 in Chicago, Ill.

Local Corporation was granted patent number 8,032,427 in October 2011, which covers a system for providing localized shopping information.

About Local Corporation

Local Corporation (NAS: LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

Investor Relations and Media Relations Contact:
Local Corporation
Cameron Triebwasser

KEYWORDS:   United States  North America  California  Illinois


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