Does BMW's Electric Car Really Matter?

The BMW i3, launched earlier this week, is the German automaker's first all-electric car. Photo credit: BMW

BMW just launched its first electric car this month, the i3, with a series of star-studded events around the world. The car has generated breathless headlines -- but is it really all that special? Or put another way, is it really likely to do any better than all of the other slow-selling electric cars on the market?

In this video, contributor John Rosevear takes a hard look at BMW's new electric ride -- and at why it may not be able to get the kind of market traction that Tesla Motors has with its hot Model S sedan.

Electric cars like the BMW i3 are just one response to rising energy prices -- and for investors, they may not hold a lot of promise. If you'd like some more promising ways to profit from the increasing cost of energy, check out The Motley Fool's "3 Stocks for $100 Oil." For free access to this special report, simply click here now.

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Fool contributor John Rosevear owns shares of General Motors. Follow him on Twitter at@jrosevear. The Motley Fool recommends General Motors and Tesla Motors and owns shares of Tesla Motors. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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