Fortitude Group Inc., PRIMARQ appears in an article on Jim Cramer's website,

Fortitude Group Inc., PRIMARQ appears in an article on Jim Cramer's website,

ERIE, Pa.--(BUSINESS WIRE)-- Fortitude Group Inc., (OTC:FRTD) Primarq Inc. brings the dream of homeownership to Average Joes.

An article written by Ross Urken about Primarq (excerpts of which are included below) recently appeared on "", a member of Cramer's "The Street Network". Jim Cramer is best known as the host of "Mad Money w/ Jim Cramer" & Co-Anchor CNBC's "Squawk on the Street". You may read the full article by following the link:

About the author: Ross Kenneth Urken is editor of MainStreet and personal finance editor at TheStreet. He has published in The New York Times, The Wall Street Journal, New York Magazine and Forbes.

The American dream of home ownership has concretely been a national aspiration since "Own Your Own Home Day," initiated in 1920, but the current U.S. homeownership rate of 65% puts us around number 20 in per capita homeownership around the world, behind countries like Russia, Greece, Italy and Bulgaria. The construct of our housing market as we know it—where we put down a little and borrow the rest—was established during the New Deal days, with Presidents Franklin D. Roosevelt and Herbert Hoover and the FHL Bank System.

To boot, the amortized loans over many years can have a borrower end up paying 2.5 to 3 times more than the purchase price. A $500,000 house in this scenario would run you about $1.6 million. The housing market is a $16 trillion asset class, and financing debt is not the only option—though it has been the only offering for the last 90 odd years.

A new system proposed by PRIMARQ, which is a capital market system that uses equity share finance to achieve two ends: first, to allow a person to become a homeowner of a property that otherwise would have been difficult or impossible to attain and second, to provide a platform whereby investors can gain exposure to the residential real estate asset class.

A slide show displaying the Primarq system may be viewed via the following link:

Primarq brings some prudence some reason to a market that's fundamentally broken.

Equity share finance—the format offered by PRIMARQ— has been used sporadically in real estate with community land trusts and low-income housing from public agencies to preserve affordability in particular areas. Major universities use this technique to recruit professors.

"Primarq is getting wide spread attention by the main stream financial media "Fortitude CEO, Thomas J. Parilla said. " as this unique program unfolds: shareholders are beginning to see the full scope of Primarq's potential to capture market share in what is defined as a large expanding market place."


PRIMARQ is a capital market system, which enables accredited investors to invest equity funds alongside homebuyers and homeowners in the purchase and refinancing of owner-occupied residential real estate. In recognizing the systemic problem of excessive debt, PRIMARQ was conceived to bring fresh risk-based capital into a core segment of the domestic and global economies, namely housing. Its goal is to enable broader homeownership through more prudent financing methods, while offering the investment community an efficient, transparent, and informed way to gain exposure to one of the largest asset classes, residential real estate.


Fortitude Group Inc. is a diversified company with investments in multiple sectors of the economy, targeting joint ventures, wholly owned subsidiaries and or majority/minority positions that cross various market segments with the goal of creating a quality company that builds intrinsic value for its shareholders.

Safe Harbor:

This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such statements. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly revise any forward-looking statements.

Investor Relations- Kent Thomas
Phone: (631) 824-7661

Fortitude Group Inc.
Investor Relations
Kent Thomas, 631-824-7661

KEYWORDS:   United States  North America  Pennsylvania  Washington


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