MHL Launches Experience Partner Program to Promote HD Mobile Connectivity

MHL Launches Experience Partner Program to Promote HD Mobile Connectivity

Initial Partners Include SEGA, PowerA, Nyko, MobiSystems, Green Throttle and FilmOn.TV

SUNNYVALE, Calif.--(BUSINESS WIRE)-- MHL, LLC has launched the MHL® Experience program, bringing together a diverse ecosystem of leading technology partners collectively dedicated to delivering and promoting the ultimate high-definition (HD) mobile experience. The program encourages people to use MHL technology through compelling games, content, applications, and accessories. The MHL Experience program is designed to drive awareness, create demand and educate global consumers on the ability to expand their mobile lifestyles by connecting MHL-enabled mobile devices to larger displays through a robust consumer awareness campaign.


The program highlights Experience Partners' offerings from SEGA, PowerA, Nyko, MobiSystems, Green Throttle and FilmOn.TV. More companies will be invited to join in the near future. The Program also showcases MHL technology's ease of use and underscores how consumers are using MHL-enabled devices to deliver HD mobile content to big screen TVs and displays. Elements of the program include a variety of marketing activities including Web, tradeshows, social media, media and PR activities, in-store education and more.

The MHL Experience Program is extending invitations to innovative companies focused on:

  • Content creation
  • Video services
  • Developing mobile games and applications
  • Manufacturing TV and mobile accessories

"Exciting content and accessories created by our Experience Program members are driving new activities from a mobile phone to the big screen, transforming your Android smartphone into a set-top box, game console, and PC," said Judy Chen, president, MHL, LLC. "We are working closely with our Experience Partners to create MHL-based experiential offerings aimed at differentiating our partners' products, enhancing their solutions and driving consumers to use their smartphones in new and compelling ways."

Founded by Nokia, Samsung, Silicon Image, Sony and Toshiba, the MHL Consortium's goal is to establish the technology as the de facto standard of choice for audio / video connectivity for mobile devices. Up to 1080p60 uncompressed video and eight channels of digital audio are delivered, while providing power to the mobile device. Not only can consumers connect their MHL-enabled devices to larger screens to watch HD videos, play video games or make presentations, but they can now access all of their content from the road.

If you're interested in learning more about the MHL Experience Program or would like to request an invitation, please contact developers@meetmhl.com. Also visit MHL's newly launched "Do More with MHL" pages on the Meet MHL website, a comprehensive resource for featured apps, games, accessories, media, productivity and automotive from MHL's growing ecosystem of Experience Partners, Founders and Adopters.

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MHL Experience Program Quotes:

"SEGA has a long legacy of creating popular and engaging game titles such as Crazy Taxi and Jet Set Radio for mobile devices," said David Zemke, Director of Mobile Business Development for SEGA of America. "We are looking forward to working with other MHL Experience partners to bring mobile gaming to life on a larger display."

"The MOGA Mobile Gaming System has earned praise for controller design and innovation among industry influencers. We have a vision for where mobile gaming is going and have partnered with leading technology and content players to get there," said Rob Martin, CMO of PowerA, the makers of MOGA. "Consumers can wirelessly connect our game controller to any MHL mobile device, blurring the line between mobile and console gaming."

"Nyko has created controllers for a variety of consoles and we are excited to extend our brand into mobile gaming. Nyko's controllers bring the feel of a console to mobile devices and tablets. Through our partnership, MHL and Nyko allow consumers to get the most out of their mobile gaming experience anytime and anywhere," said Chris Arbogast, director of marketing of Nyko.

"MobiSystems' OfficeSuite 7 is the world's number one mobile office today and is installed on more than 100 million devices in more than 205 countries," said Steve Gogov, vice president of MobiSystems. "Connecting your MHL mobile phone to a monitor or display to access our office suite and work from any location is the ideal usage case for today's road warriors."

"Green Throttle's virtual console gaming platform, GT Arena, is taking mobile gaming to the next level by delivering living room gameplay, to the latest Android mobile devices," said Matt Crowley, President and Co-founder of Green Throttle Games. "With the help of MHL technology, we're bringing HD console games consumer experience to life on the big screen by unlocking the full potential and value in your mobile device."

"FilmOn.TV delivers engaging, unique and exclusive programming to its subscribers, as well as live video streaming to Android smartphones, tablets and third party devices," said Kim Hurwitz, senior vice president of FilmOn.TV. "With the help of MHL technology, consumers can access our original mobile programming of more than 500 channels and experience it on the big screen."

About MHL, LLC

MHL, LLC is the Agent for overseeing and administering the adoption, licensing, and promotion of the MHL Specification. The MHL Specification was developed by Nokia Corporation, Samsung Electronics Co., Ltd., Silicon Image, Inc., Sony Corporation, and Toshiba Corporation as a standard for mobile wired video/audio connectivity, which will enable the development of standard-compliant mobile and display products across a broad connectivity ecosystem. MHL, LLC is a wholly owned subsidiary of Silicon Image, Inc. For more information please visit http://www.mhltech.org.

Forward-looking Statements

This news release contains forward-looking statements within the meaning of federal securities laws and regulations, including, but not limited to, statements regarding the features, functionality, performance, advantages and benefits of the MHL Specification, MHL technology and MHL-enabled mobile and display devices as well as forward-looking statements regarding the markets for MHL technology, MHL-enabled devices, and the future of mobile entertainment. These forward-looking statements involve risks and uncertainties, including, but not limited to, MHL technology and MHL-enabled devices not performing as expected, providing the anticipated features and benefits described, or gaining market acceptance, as well as the risks and uncertainties described from time to time in Silicon Image's filings with the Securities and Exchange Commission (SEC). These risks and uncertainties could cause the actual results to differ materially from those anticipated by the forward-looking statements contained in this news release. Silicon Image assumes no obligation to update any forward-looking statement.

MHL and the MHL logo are a trademark, registered trademark or service mark of MHL, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective owners in the United States and/or other countries.



MHL, LLC
Kristin Uchiyama, 408-962-4280
kristin@mhltech.org
or
Racepoint Group
Allison DeLeo, 415-694-6711
adeleo@racepointgroup.com

KEYWORDS:   United States  North America  California

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