Blaming the Weather; Some Companies Can, Some Can't

In the following video, Fool contributor Matt Thalman discusses the idea of companies using the weather as an explanation of why they missed on quarterly results. Recently, we saw Coca-Cola use this as an excuse, and Matt believes investors deserve more from the company and management than that as an explanation.

While a number of industries and companies can perhaps get away with the weather excuse, Matt feels Coke isn't one of them. Lastly, when investors hear this excuse from management, it should raise some red flags, and prompt them to look deeper into the quarterly report, and figure out what is really going on inside the business.

The best investing approach is to choose great companies and stick with them for the long term. The Motley Fool's free report, "3 Stocks That Will Help You Retire Rich," names stocks that could help you build long-term wealth and retire well, along with some winning wealth-building strategies that every investor should be aware of. Click here now to keep reading.

The article Blaming the Weather; Some Companies Can, Some Can't originally appeared on

Fool contributor Matt Thalman has no position in any stocks mentioned.Follow Matt on Twitter @mthalman5513. The Motley Fool recommends Boston Beer and Coca-Cola. The Motley Fool owns shares of Boston Beer. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story