Keurig Brewing Just Got Sweeter: Green Mountain Coffee Roasters, Inc. and Cinnabon, Inc. Announce Pa
Keurig Brewing Just Got Sweeter: Green Mountain Coffee Roasters, Inc. and Cinnabon, Inc. Announce Partnership
Bringing a Cinnabon Flavored Coffee to Keurig Owners
WATERBURY, Vt. & ATLANTA, Ga.--(BUSINESS WIRE)-- Green Mountain Coffee Roasters, Inc. (GMCR) (NAS: GMCR) , a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, and Cinnabon, Inc., maker of world famous cinnamon rolls®, announce the companies have reached a multiyear agreement to bring Cinnabon® bakery-inspired coffee to K-Cup® packs for the Keurig® single cup brewing system.
Green Mountain Coffee Roasters, Inc. and Cinnabon, Inc., announce the companies have reached a multiyear agreement to bring Cinnabon(R) bakery-inspired coffee to K-Cup(R) packs for the Keurig(R) single cup brewing system.
The new Cinnabon® Classic Cinnamon Roll K-Cup® pack is inspired by the company's world-famous, "hot out-of-the-oven" cinnamon rolls. The smooth, light-roast coffee blend is swirled with the decadent flavors of Cinnabon® cinnamon, brown sugar, and, of course, the legendary frosting. Cinnabon® K-Cup® packs are planned to launch on GMCR websites (www.Keurig.com and www.GreenMountainCoffee.com) during the 2013 holiday season. The product will be offered to retail and away from home channels, as well as participating Cinnabon® bakery locations, by spring 2014. The new coffee will join GMCR's family of beverage brands available in the Keurig® brewing system.
"We're excited to welcome Cinnaboninto the GMCR family and to offer Keurig brewer users such a beloved brand," said Brian P. Kelley, GMCR's President and CEO. "The new Cinnabon Classic Cinnamon Roll K-Cup packs will delight consumers with a familiar taste delivered with the exceptional quality, convenience, and consistency they've come to expect from Keurig Brewed beverages."
Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Now, Cinnabon, Inc. and GMCR will add all the rich indulgence of the world's best cinnamon rolls into a fresh cup of coffee, one cup at a time.
"We're thrilled to continue our expansion into retail with great partners like GMCR. As we all know, Cinnabon cravings can hit at any time, so our strategy has been to aggressively seek out opportunities in fast-growing channels and segments with loyal consumers," said Kat Cole, president of Cinnabon, Inc. "Our fans want to be able to treat themselves with our famous flavors and aroma wherever they are, and partnering with GMCR to offer Cinnabon coffee for Keurig brewers allows us to deliver that in their own homes."
GMCR's Keurig® single cup brewers for in home and office utilize innovative brewing and single cup technology to deliver a fresh-brewed, perfect cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. According to the NPD Group, Keurig® brewers were the top four bestselling coffee makers during GMCR's fiscal second quarter 2013 by dollar sales.
About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,000 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NAS: GMCR) , is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its profits to social and environmental projects.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
GMCR Forward-Looking Statements
Certain information contained in this filing, including statements concerning expected performance such as those relating to net sales, earnings, cost savings, acquisitions and brand marketing support, are "forward-looking statements". Generally, these statements may be identified by the use of words such as "may," "will," "would," "expect," "should," "anticipate," "estimate," "believe," "forecast," "intend," "plan" and similar expressions intended to identify forward-looking statements. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the ability to maximize or successfully assert our intellectual property rights, the success of introducing and producing new product offerings, ability to attract and retain senior management, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings.
These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the successful acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in our filings with the Securities and Exchange Commission.
Actual results could differ materially from those projected in the forward-looking statements. We undertake no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.
Green Mountain Coffee Roasters, Inc.
Kristen Mercure, 802-882-2270
Sr. Corporate Communications Specialist
Loryn Franco, 404-257-7004
Sr. Manager PR & Communications
Green Mountain Coffee Roasters, Inc.
Katie Gilroy, 781-205-7345
Corporate Communications Manager
KEYWORDS: United States North America Georgia Vermont
The article Keurig Brewing Just Got Sweeter: Green Mountain Coffee Roasters, Inc. and Cinnabon, Inc. Announce Partnership originally appeared on Fool.com.Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.