Green Mountain Coffee Roasters, Inc. Expands Annual Employee River Cleanup Nationwide

Green Mountain Coffee Roasters, Inc. Expands Annual Employee River Cleanup Nationwide

Event Marks First Time Four Company Locations Take Part across the United States

WATERBURY, Vt.--(BUSINESS WIRE)-- Employees at Green Mountain Coffee Roasters, Inc. (GMCR) (NAS: GMCR) , a leader in specialty coffee and single serve beverages with its innovative Keurig® brewing technology, are rolling up their sleeves to eliminate trash in and around rivers in the communities surrounding GMCR sites. As part of the company's Community Action For Employees (CAFE) volunteerism program, GMCR employees from Tennessee, Washington, Vermont, and Massachusetts will join in river cleanups in their own backyards.

Green Mountain Coffee Roasters, Inc. employees haul tires from the Winooski River during the 2012 an ...

Green Mountain Coffee Roasters, Inc. employees haul tires from the Winooski River during the 2012 annual River Cleanup in Vermont (Photo: Business Wire)

In total, four cleanup events will take place this summer at different company locations in conjunction with American Rivers' National River Cleanup®, a nationwide effort to keep America's waterways clean. These include:

Tennessee: Earlier this summer, GMCR hosted a cleanup of the Tennessee River in Knoxville.

Washington: The premiere River Cleanup of the Puyallup River in Sumner from July 24-25, 2013

Vermont: The ninth annual River Cleanup of the Winooski River from August 5-9, 2013

Massachusetts: The River Cleanup of the Merrimack River in Lowell from August 13-15, 2013.

"Our employees actively take part in their communities throughout the year, but we all anticipate River Cleanup as it has a lasting effect in the areas we live and work in," said T.J. Whalen, Chief Strategy and Sustainability Officer at GMCR. "Employees are passionate about this cause, which is why we are so excited to be hosting the effort in four of our local communities this year."

During last year's River Cleanup events, employee volunteers removed more waste from the waterways than ever before. GMCR volunteers removed over 980 tires from the river beds and banks of the Winooski River, while 8,100 pounds of trash was eliminated from the Tennessee River and more than 12 tons of trash was taken from the Merrimack River.

GMCR's CAFE program enables employees to take up to 52 hours per fiscal year to volunteer for non-profit and community based organizations during normal work hours. In fiscal year 2012, employees spent over 71,000 hours working with organizations in local communities.

Considered the most successful stream cleanup program in the country, National River Cleanup is an annual program sponsored by American Rivers that raises public awareness of the magnitude of trash accumulating in our nation's waterways and gives individuals the opportunity to take action for their local river or stream. For more information or to find a cleanup near you, please visit

About Green Mountain Coffee Roasters, Inc. (Nasdaq: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NAS: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit,, or

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

Forward-Looking Statements

Certain information contained in this filing, including statements concerning expected performance such as those relating to net sales, earnings, cost savings, acquisitions and brand marketing support, are "forward-looking statements". Generally, these statements may be identified by the use of words such as "may," "will," "would," "expect," "should," "anticipate," "estimate," "believe," "forecast," "intend," "plan" and similar expressions intended to identify forward-looking statements. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the ability to maximize or successfully assert our intellectual property rights, the success of introducing and producing new product offerings, ability to attract and retain senior management, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, organizational efficiencies, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, successful execution of internal changes to the organizational and leadership structures, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in our filings with the SEC.

Actual results could differ materially from those projected in the forward-looking statements. We undertake no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.


Media Contact:
Green Mountain Coffee Roasters, Inc.
Elizabeth Hagwood, 802-882-2972

KEYWORDS:   United States  North America  Vermont


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