At Sears, You Can Now Buy a Rolex With That Washing Machine

Getty Images
By Kate Rogers

Sears just got a little more fancy.

The department store chain, known for its affordable clothing and home appliance offerings, is now peddling high-end designer duds from major labels including, Chanel, Rolex and Zac Posen.

The designer goods will be sold on The Sears Marketplace through third-party vendors. The move may seem counterintuitive, but a Sears spokesperson says it takes the department store back to its roots, which once included selling cars.

"We've grown Sears Marketplace to include more than 85 million items in just more than three years, so while it does include designer items, it also includes literally millions of other items across nearly every imaginable product category at a wide variety of price ranges. We're focused on serving, delighting and engaging our members while they shop their way," said Imran Jooma, executive vice president and president, marketing, online and financial services, Sears Holdings (SHLD) in a statement to FOX Business.

However, luxury marketing expert Pam Danziger, says the move is misguided and will confuse shoppers looking for a bargain.

"It just seems totally nuts to me," Danziger, who is president of Unity Marketing says. "Sears, KMart and luxury don't go together."

Shares of Sears were up 12 cents to $44.50 on Monday.

Sears Marketplace faces stiff competition in the e-commerce world that is currently dominated by eBay (EBAY) and (AMZN), which are more widely known and established. Luxury consumers will likely have trouble making the switch to trusting Sears in making big-ticketed purchases, says Danziger.

"eBay has had success, but that is a function of their longevity and through their ratings system, they have given [shoppers] more confidence. I don't know how Sears can match the length of time eBay has been at this business to compete with them," Danziger says.

Offering more upscale items can help a company's bottom line, Danziger says, calling KMart's move to sell Martha Stewart (MSO) products a smart decision. But Sear's move might be too far of a jump.

"Affluent [consumers] only make up about 20 percent of American households, but are 40 percent of consumer spending. But Sears is wasting time on this. They should be doing a better job of attracting more affluent customers back into their store, with good merchandise and good service," she says. "Affluent shoppers buy from all classes of stores-from dollar stores up to Neiman Marcus and Bergdorf Goodman."

But Sears seems confident the move was a smart one, and will enable it to better serve its customers with more selection.

"When you combine the capabilities of our stores with the broad assortment we have available online, it will help bring an endless aisle of products from our Marketplace to our members and start to blur the four walls of our stores. If our members can't find the items they need in a store, they can order through the terminals or tablets in store and have them delivered to their homes," Jooma says in a statement.

More From FoxBusiness

Ways to Make Money on the Side
See Gallery
At Sears, You Can Now Buy a Rolex With That Washing Machine
PA for a day gives users the opportunity to hire a temporary personal assistant to do office work, run errands, walk pets, or do dozens of other jobs. While the website is great for harried professionals, it may be even better for workers looking to bring home a paycheck on a flexible schedule. If you're looking for a good-paying, short-term job where you can set your own schedule, why not drop them a line?
Are you good at putting together IKEA furniture? Do you have time to pick up a Craigslist item? Are you willing to go grocery shopping for someone else? If you answered yes to any of these questions, maybe you should think about joining TaskRabbit, a website where you can submit bids to do odd jobs. Depending on the task -- and on the area where you live -- you can make more than $40 per job.
Can you do a good celebrity voice imitation? Are you willing to film yourself wearing a hot dog suit and singing "Happy Birthday"? Are you a good artist? On, "the world's largest marketplace for small services," you can transform your cool skills into cool cash. Basically, you create a listing with the skill that you are willing to offer, set a price (usually $5 and up), and work on finding clients.

At this point, Etsy is hardly a moneymaking secret, but most people don't realize how easy it is to turn the do-it-yourself marketplace into a thriving business. As our earlier article on Fifty Shades of Grey demonstrated, the site makes it easy for an enterprising DIY-er to piggyback onto the latest pop culture trend.

Photo: Etsy

If you've ever wanted the joy of hanging out with a dog, but didn't want to sign on for the long-term commitment, you might consider joining Dog Vacay. The website pairs dog owners with dog lovers who are willing to babysit them for a short term. Prices start at $15 per night, but "hosts" can set their own rates. You're also allowed to take care of up to three dogs at a time, which means that -- if you're looking for a way to make some money on the side and don't mind sharing your couch with a furry friend -- this might be a great way to get some extra bucks.
Read Full Story