Apple Wants to Be Pandora When It Grows Up

Now we know why Apple is taking on Pandora with iTunes Radio.

Nielsen Soundscan and Nielsen BDS came out with music consumption trends for the first half of 2013, and it's not very flattering for the traditional iTunes model. Streaming usage is up 24% at a time when individual track downloads fell 2%.

In this video, Fool contributor Rick Munarriz explains why Apple and even Sirius XM Radio have shifted from emphasizing download revenue to keying on streaming as an incremental revenue source.

Apple isn't afraid of shifting gears
Apple has a history of cranking out revolutionary products... and then creatively destroying them with something better. Read about the future of Apple in the free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.


The article Apple Wants to Be Pandora When It Grows Up originally appeared on

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Pandora Media. It recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story