Interesting Moves at Crocs
In the following video, Fool contributor Matt Thalman discusses how the company known for its fashion faux pas rubber clog is attempting to change consumers' opinions about what it has to offer. Crocs is making some big moves, and major strides toward strengthening its offerings and sales. With more than 300 different styles, the company is no longer just the rubber clog with holes in it. And, while that one product still generates more than 47% of the company's revenue, in other countries, it's not seen as such a terrible fashion statement as it is here in the U.S. The company is using that international strength and brand recognition as a way to grow its business.
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The article Interesting Moves at Crocs originally appeared on Fool.com.Fool contributor Matt Thalman has no position in any stocks mentioned. Check back Monday through Friday as Matt explains what caused the Dow's winners and losers of the day, and every Saturday for a weekly recap. Follow Matt on Twitter @mthalman5513. The Motley Fool owns shares of Crocs. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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