Why Toyota's Lexus Is Getting Clobbered in China
Since it was created in the late 1980s, Toyota's Lexus luxury brand has been a solid contender - not just here in the U.S., but in Japan and Europe as well. Strong products and well thought out marketing - and great customer service - have given Lexus and its cars a loyal following.
Toyota had hoped to repeat that success in China, where the luxury-car market is booming - and expected to grow rapidly for years to come. But as Motley Fool contributor John Rosevear explains in this video, it's looking like Lexus is rapidly falling behind in China - and that's not good news for Toyota.
Toyota has struggled in China, but some of its rivals are poised for huge gains. A recent Motley Fool report, "2 Automakers to Buy for a Surging Chinese Market", names the two giant global automakers positioned for massive success as China's auto boom continues. You can read this report right now for free - just click here for instant access.
The article Why Toyota's Lexus Is Getting Clobbered in China originally appeared on Fool.com.Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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