Flowers Foods Gets OK to Acquire Hostess Breads and Bakeries

Following the announcement last month that a pair of private equity investors will return Twinkies to store shelves on July 15, Flowers Foodssaid yesterday it has received regulatory approval to purchase the old Hostess Brands portfolio of breads, including Wonder, Nature's Pride, and Home Pride.

Flowers announced its intention to buy the assets in February for $360 million after Hostess had been crippled by events including a strike by the Bakery Workers union and sought bankruptcy protection. Flowers received approval from the bankruptcy court to make the acquisition in March and just needed to get approval under the Hart-Scott-Rodino Act, which deals with antitrust issues.

With that now having been gained, Flowers will get Hostess' bread brands, 20 bakeries, and 36 depots. It expects to complete the transaction in the coming weeks. Flowers Foods is one of the largest producers of packaged bakery foods, operating 44 bakeries and generating sales in 2012 that reached $3.05 billion. 


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