A Salute to Innovation: The Wildest Beer Bottle (and Can) Gimmicks
But there's another way to keep your imbibing interesting: You can salute American ingenuity by stocking your cooler with all the gimmicky bottles and cans that beer companies use to market their wares.
A lot of these come courtesy of the macrobrewers, which have a hard time differentiating themselves through taste alone, but some smaller brewers have also played around with their bottle and can designs. And the gimmicks run the gamut, from subtle design tweaks to questionable "innovations" to redesigns with actual functionality. Some are dumb, some are cool, but all of them catch your eye on a crowded shelf.
Here are a few of the most interesting gimmicks from the last few years, from both American and foreign brewers.