McAfee Launches Smart Perimeter Beta - First of Its Kind Security Feature to Alert Users If Their De

McAfee Launches Smart Perimeter Beta - First of Its Kind Security Feature to Alert Users If Their Devices Go Missing

Smart Perimeter Feature Links Devices to Alert Users of Theft or Loss

SANTA CLARA, Calif.--(BUSINESS WIRE)-- Today, McAfee released Smart Perimeter,as part of the new McAfee® Mobile Innovations app, which provides enhanced protection for consumers against lost or theft of mobile devices. Smart Perimeter thwarts this activity by creating a perimeter that allows devices to track each other and alerts the user immediately when their Android smartphone or tablet moves out of the pre-defined range created among devices.*

The Smart Perimeter feature, created jointly by Intel and McAfee, solves challenges associated with multi-device growth1. The McAfee Mobile Innovations app is a free application that is available today in the Google Play marketplace

According to recent research2, 60% of US consumers own a smartphone and 39% own a tablet, and half of consumers say they would rather lose their purse or wallet than their smartphone. Despite that fact, a mere 20% of multiple device owners have security software on their smartphones and even fewer (13%) have security on their tablet.

"The McAfee Mobile Innovations app will help us to obtain users' input on device and web security, as well as strengthen anti-theft and privacy measures to protect personal data," said Lianne Caetano, director of consumer mobile product marketing at McAfee.

The suite of capabilities in McAfee Mobile Innovations app today addresses a variety of threats to users on mobile devices. Features include:

  • Smart Perimeter - Prevents theft or loss of consumer devices by creating a perimeter that can enable devices to track each other and alerts the user immediately. By linking multiple devices together, users are alerted when they are separated by more than 30 feet via an alarm helping consumers to quickly identify and recover their devices.
  • Safe QR Code Reader - Ensures QR codes are safe for browsing and alerts users of malicious codes at the point of scanning.
  • Data Vault - PIN protects private photos, videos and documents from prying eyes, locally on devices (Note: The app user will be prompted to download McAfee Mobile Security — to use the data vault feature - no purchase is required).

The McAfee Mobile Innovations features are currently in public beta in English and will allow users to test and provide feedback via email or community forum to the McAfee Mobile Security team in order to shape and enhance future versions of the app.

To learn more, please visit:
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*Note: All of the devices need to be software compatible and have access to wireless networks. Runs on Android devices running version 4.0 and higher."

1Source: Connected Intelligence Connected Home Report from The NPD Group, March 2013
2Source: McAfee Digital Assets Study, May 2013

About McAfee

McAfee, a wholly owned subsidiary of Intel Corporation (NAS: INTC) , empowers businesses, the public sector, and home users to safely experience the benefits of the Internet. The company delivers proactive and proven security solutions and services for systems, networks, and mobile devices around the world. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence network, McAfee is relentlessly focused on keeping its customers safe.

Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the United States and other countries. Other names and brands may be claimed as the property of others.

Heather Haas, 408-346-5735
DKC Public Relations
Mary Salvaggio, 212-981-5244

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