Alicia Keys says she thrives on TikTok because there are ‘no rules’ for what she can create

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Alicia Keys has been in the public eye for nearly two decades now, but her knack for connecting with people has perhaps never been stronger.

The singer, whose new album ALICIA was released today, has always been wise beyond her years while also keeping up with the latest trends and platforms, putting her own spin on whatever else is out there. Which is why it’s no surprise that, since joining TikTok last year, Keys’ content has been a hit on the Gen-Z dominated platform.

“I like that there’s so much access to being yourself and figuring out who that is,” she said of the current social media landscape. “This generation, too, is like — it’s all about being you.”

For the singer, who earlier this year also released “More Myself: A Journey,” a memoir looking back at how she got to where she is now, being able to share intimate moments with her fans online is a far cry from how things were when she first started in the music industry.

“I definitely think that all the platforms are really powerful mediums and ways to connect, considering 10 years ago there just wasn’t that level of personal one-on-one connection,” Keys told ITK. “Artists could not just literally reach out to millions and millions of people just like that.”

Keys has come to recognize her ability to do so as one of her most valuable skills, calling connecting with her fans one of her “favorite things to do.”

“That’s really my strength; my strength is connecting with people in a genuine way, and it’s one of my favorite things to do. I love that we’re able to know each other,” she explained. “There’s something so powerful about this, and so powerful about the opportunity to comunicate. So, I do enjoy finding my way into these different places. Sometimes it takes me a minute, like, ‘Wait, what makes sense for me?'”

“The cool thing is, there’s really no restrictions. There’s no rules,” Keys added. “It’s all about finding a way to do it and do it in an interesting way. I’m with it. I really am.”

Watch our interview with Alicia Keys at the top of the page, and stream her new album, ALICIA, here.

If you enjoyed this article, check out In The Know’s recent interview with E! host Nina Parker here.

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