Beyoncé sees spike in record sales after performance at Kobe’s memorial

Beyoncé has seen a hike in sales since she performed at Kobe Bryant and his daughter, Gianna’s memorial service.

Since the singer performed at Bryant’s Feb. 24 service at the Staples Center in Los Angeles, sales and streams for “XO” and “Halo” grew significantly. In addition, sales for the albums that those songs are on grew as well.

READ MORE: Beyoncé performs ‘XO’ and ‘Halo’ to open Kobe Bryant Memorial: ‘This was one of his favorite songs’

For example, “XO” sold 3000 downloads in the week ending Feb. 27, according to Nielsen Music/MRC Data, prompting a No. 9 return to the Billboard R&B Digital Song Sales chart. The song also came in at No. 17 on Billboard’s R&B/Hip-Hop Digital Song Sales. Meanwhile “Halo” brought in 2,000 more sales during the same timeframe, and is back up at No. 12 on the R&B Digital Song Sales and No. 25 on the R&B/Hip-Hop Digital Song Sales, Billboard reports.

On top of this, streaming rose significantly for both songs. “XO” pulled in 1.3 million on-demand U.S. streams for the week ending Feb. 27, a 258 percent hike from the previous week’s 362,000 streams, and “Halo” scored a 1 percent jump to 3.5 million on-demand streams during the same timeframe, according to Billboard.

31 PHOTOS
Celebration of life for Kobe and Gianna Bryant
See Gallery
Celebration of life for Kobe and Gianna Bryant
People arrive to attend the "Celebration of Life for Kobe and Gianna Bryant" service at Staples Center in Downtown Los Angeles on February 24, 2020. - Kobe Bryant, 41, and 13-year-old Gianna were among nine people killed in a helicopter crash in the rugged hills west of Los Angeles on January 26. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)
Kobe Bryant's wife Vanessa Bryant arrives to speak during the "Celebration of Life for Kobe and Gianna Bryant" service at Staples Center in Downtown Los Angeles on February 24, 2020. - Kobe Bryant, 41, and 13-year-old Gianna were among nine people killed in a helicopter crash in the rugged hills west of Los Angeles on January 26. (Photo by FREDERIC J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)
People arrive to attend the "Celebration of Life for Kobe and Gianna Bryant" service at Staples Center in Downtown Los Angeles on February 24, 2020. - Kobe Bryant, 41, and 13-year-old Gianna were among nine people killed in a helicopter crash in the rugged hills west of Los Angeles on January 26. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)
Former NBA player Michael Jordan cries while speaking during a celebration of life for Kobe Bryant and his daughter Gianna Monday, Feb. 24, 2020, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Shaquille O'Neal speaks during The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
Alicia Keys reacts after performing during a celebration of life for Kobe Bryant and his daughter Gianna Monday, Feb. 24, 2020, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
Vanessa Bryant speaks during a celebration of life for her husband Kobe Bryant and daughter Gianna Monday, Feb. 24, 2020, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Los Angeles Lakers General Manager Rob Pelinka speaks during The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Christina Aguilera performs during The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Anthony Davis of the Los Angeles Lakers attends The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Former Los Angeles Laker Metta World Peace attends The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Former coach Phil Jackson attends The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LL Cool J, middle, watches during a celebration of life for Kobe Bryant and his daughter Gianna Monday, Feb. 24, 2020, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
Kobe Bryant's parents Joe and Pam Bryant arrive for a celebration of life for Kobe Bryant and his daughter Gianna Monday, Feb. 24, 2020, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
Kobe Bryant's parents Joe and Pam Bryant arrive for a celebration of life for Kobe Bryant and his daughter Gianna Monday, Feb. 24, 2020, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: TV personality Jimmy Kimmel speaks during The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: TV personality Jimmy Kimmel speaks during The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
People arrive to attend the "Celebration of Life for Kobe and Gianna Bryant" service at Staples Center in Downtown Los Angeles on February 24, 2020. - Kobe Bryant, 41, and 13-year-old Gianna were among nine people killed in a helicopter crash in the rugged hills west of Los Angeles on January 26. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Jerry West and Steve Ballmer attend The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Vanessa Bryant speaks during The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Vanessa Bryant speaks during The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Vanessa Bryant speaks during The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Bill Russell, James Harden and Russell Westbrook attend The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
Vanessa Bryant is helped off the stage by former NBA player Michael Jordan after speaking during a celebration of life for her husband Kobe Bryant and daughter Gianna Monday, Feb. 24, 2020, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Bill Russell attends The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Dwyane Wade and Gabrielle Union attend The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Kareem Abdul Jabar during The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Alex Rodriguez and Jennifer Lopez depart after The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CALIFORNIA - FEBRUARY 24: Snoop Dogg attends The Celebration of Life for Kobe & Gianna Bryant at Staples Center on February 24, 2020 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
Kobe Bryant's Lakers jerseys are displayed during the "Celebration of Life for Kobe and Gianna Bryant" service at Staples Center in Downtown Los Angeles on February 24, 2020. - Kobe Bryant, 41, and 13-year-old Gianna were among nine people killed in a helicopter crash in the rugged hills west of Los Angeles on January 26. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)
A mural sits in a parking lot as fans look toward the Staples Center before a public memorial for former Los Angeles Lakers star Kobe Bryant and his daughter, Gianna, in Los Angeles, Monday, Feb. 24, 2020. (AP Photo/Kelvin Kuo)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

Beyoncé’s 2008 I Am… Sasha Fierce album, which features “Halo,” also came back on Billboard’s Top R&B Albums chart at No. 24 and the Billboard 200 at No. 177. The singer’s self-titled 2013 album, which features “XO,” roared back at No. 25 on the R&B albums chart and No. 195 on the Billboard 200.

During the memorial service, Beyoncé said she chose “XO” since it was “one of (Kobe’s) favorite songs.” A few days later, Bryant’s wife, Vanessa, later posted a video to Instagram that showed Kobe and their daughter, Gianna, while “XO” plays.

READ MORE: Vanessa Bryant is ‘devastated’ by deputies allegedly sharing Kobe crash photos

Bryant, his daughter Gianna, and seven others died in a helicopter crash in Calabasas, California on Jan. 26, en route to a youth basketball game at his sports academy. It’s been speculated that the crash was caused by foggy weather conditions. An investigation is ongoing.

The post Beyoncé sees spike in record sales after performance at Kobe’s memorial appeared first on TheGrio.

Read Full Story