Bill Murray stars in 'Groundhog Day'-inspired Super Bowl ad

You simply can’t have a Super Bowl scheduled for Feb. 2, a.k.a. Groundhog Day, without getting Bill Murray and Punxsutawney Phil involved.

With hours to go before Super Bowl LIV’s showdown between the San Francisco 49ers and Kansas City Chiefs kicks off, Jeep has released a buzzworthy — and seasonally appropriate — new ad which sees Murray reprising his role from the beloved 1993 time-loop comedy Groundhog Day.

The ad begins with Murray waking up in his hotel room to a familiar tune: Sonny and Cher’s “I Got You Babe,” followed by two jolly radio hosts bellowing, “It’s cold out there today!”

“Oh no,” Murray — who played cynical weatherman Phil Connors in the hit film — proclaims. “Oh no.”

Oh yes.

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Happy Groundhog Day! Punxsutawney Phil Does Not See His Shadow, Predicts Early Spring
Just like his fellow prognosticator Punxsutawney Phil, Staten Island Chuck has predicted that spring will come early.
Groundhog Club co-handlers John Griffiths and Al Dereume hold Punxsutawney Phil, the weather prognosticating groundhog, during the 134th celebration of Groundhog Day on Gobbler's Knob in Punxsutawney, Pa. Sunday, Feb. 2, 2020. Phil's handlers said that the groundhog has forecast an early spring. (AP Photo/Barry Reeger)
The crowd watches the fireworks during the 134th celebration of Groundhog Day on Gobbler's Knob in Punxsutawney, Pa. Sunday, Feb. 2, 2020. Phil's handlers said that the groundhog has forecast an early spring. (AP Photo/Barry Reeger)
Groundhog Club co-handler Al Dereume holds Punxsutawney Phil, the weather prognosticating groundhog, during the 134th celebration of Groundhog Day on Gobbler's Knob in Punxsutawney, Pa. Sunday, Feb. 2, 2020. Phil's handlers said that the groundhog has forecast an early spring. (AP Photo/Barry Reeger)
Groundhog Club co-handler Al Dereume holds Punxsutawney Phil, the weather prognosticating groundhog, during the 134th celebration of Groundhog Day on Gobbler's Knob in Punxsutawney, Pa. Sunday, Feb. 2, 2020. Phil's handlers said that the groundhog has forecast an early spring. (AP Photo/Barry Reeger)
Groundhog Club co-handler John Griffiths holds Punxsutawney Phil, the weather prognosticating groundhog, as President Bill Deeley (right) looks on during the 134th celebration of Groundhog Day on Gobbler's Knob in Punxsutawney, Pa. Sunday, Feb. 2, 2020. Phil's handlers said that the groundhog has forecast an early spring. (AP Photo/Barry Reeger)
Groundhog Club co-handler Al Dereume holds Punxsutawney Phil, the weather prognosticating groundhog, during the 134th celebration of Groundhog Day on Gobbler's Knob in Punxsutawney, Pa. Sunday, Feb. 2, 2020. Phil's handlers said that the groundhog has forecast an early spring. (AP Photo/Barry Reeger)
PUNXSUTAWNEY, PA - FEBRUARY 02: Groundhog lovers are entertained by fireworks and confetti as they await the arrival of Punxsutawney Phil, who may or may not see his shadow, predicting an early or late spring during the 134th annual Groundhog Day festivities on February 2, 2020 in Punxsutawney, Pennsylvania. Groundhog Day is a popular tradition in the United States and Canada. A crowd of upwards of 20,000 people spent a night of revelry awaiting the sunrise and the groundhog's exit from his winter den. If Punxsutawney Phil sees his shadow he regards it as an omen of six more weeks of bad weather and returns to his den. Early spring arrives if he does not see his shadow, causing Phil to remain above ground. (Photo by Jeff Swensen/Getty Images)
PUNXSUTAWNEY, PA - FEBRUARY 02: Groundhog handler John Griffiths holds Punxsutawney Phil, who did not see his shadow, predicting an early or late spring during the 134th annual Groundhog Day festivities on February 2, 2020 in Punxsutawney, Pennsylvania. Groundhog Day is a popular tradition in the United States and Canada. A crowd of upwards of 20,000 people spent a night of revelry awaiting the sunrise and the groundhog's exit from his winter den. If Punxsutawney Phil sees his shadow he regards it as an omen of six more weeks of bad weather and returns to his den. Early spring arrives if he does not see his shadow, causing Phil to remain above ground. (Photo by Jeff Swensen/Getty Images)
PUNXSUTAWNEY, PA - FEBRUARY 02: Groundhog handler John Griffiths holds Punxsutawney Phil, who did not see his shadow, predicting an early or late spring during the 134th annual Groundhog Day festivities on February 2, 2020 in Punxsutawney, Pennsylvania. Groundhog Day is a popular tradition in the United States and Canada. A crowd of upwards of 20,000 people spent a night of revelry awaiting the sunrise and the groundhog's exit from his winter den. If Punxsutawney Phil sees his shadow he regards it as an omen of six more weeks of bad weather and returns to his den. Early spring arrives if he does not see his shadow, causing Phil to remain above ground. (Photo by Jeff Swensen/Getty Images)
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Out on the street, he’s once again hounded by persistent and perky insurance salesman Ned Ryerson (Stephen Tobolowsky). Just as Murray’s own actor brother, Brian Doyle Murray, who also appeared in the original film, emerges with a groundhog in his arms, the star notices a bright orange Jeep Gladiator.

“Well that’s different,” he says, before kidnapping the groundhog and speeding off.

Thus begins a snappy montage of adventures in the Jeep, day in and day out. While Murray/Connors and his furry friend are still trapped on Groundhog Day, their hot new wheels make the experience considerably more palatable.

The Super Bowl ad sees the pair enjoying some winter sports, but on Sunday the real Punxsutawney Phil assured the world that there will be an early spring. Who are we to argue?

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