Big Freedia joined forces with Facebook for an epic Grammy moment

Big Freedia is having a moment. 

The New Orleans bounce artist, who's collaborated with both Drake and Beyoncé, is disrupting the status quo in the music industry with her fearlessness -- and her recent partnership with Facebook is a nod to the importance of being unique.

As part of Facebook's new More Together campaign, which focuses on the core benefit of Facebook Groups, the social platform enlisted Big Freedia to star in its first-ever ad in Grammys telecast. As expected, the partnership was a match made in musical heaven, and it revealed one of Freedia's hidden interests: kazoos. 

That's right, the iconic musician known for her catchy lyrics and bold fashion statements, is also into kazoos. In the 60-second spot, actual members of the International Kazoo Players Association Facebook group find themselves involved in a traveling kazoo performance that leads them into a full-blown concert with an unexpected enthusiast at the very end: Big Freedia. The lively ad also showcases one of the artist's new singles from her forthcoming EP, "Louder."

"I just love the message behind the whole commercial because it's about expressing yourself and finding the community that you belong to -- [that's] everything I believe in," the star told AOL's Tatiana Pile.  

The connection between Facebook and Big Freedia to bring this spot to life was pretty natural, according to the brand. Both Facebook and the musician are working to inspire others to be proud of their passionate individuality and express it louder than ever. And although Facebook wasn't around when Freedia was growing up, music was -- and it saved her life.   

"Music has always been an escape for me. I used to use it back then to escape the things that were happening in my neighborhood and my community to stay out of trouble. That was my way of going to church, so music has always been a big role in my life," Freedia shared.

With her new musical project set to debut March 13, Freedia hopes that her music will touch fans the same way it helped shaped her life during her transformative years. 

"Louder is all about coming with new fresh ideas, coming bold and louder for 2020. Expressing yourself, being who you are, going out and showing the world that you can be loud and bold and a great person that brings great energy in the world," said Freedia. "My album is going to be full of fun, full of life and just bringing that presence for 2020. It's going to be a big project for me, I think this is going to be one of my biggest projects thus far and I'm super excited about it," she continued.

Watch the energizing commercial below: 

 

Also, here's a look at 2020 Grammys red carpet arrivals: 

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Grammys 2020: Red carpet arrivals
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Grammys 2020: Red carpet arrivals
LOS ANGELES, CALIFORNIA - JANUARY 26: Shania Twain attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by John Shearer/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Ariana Grande attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
US model Chrissy Teigen (L) and US musician John Legend arrive for the 62nd Annual Grammy Awards on January 26, 2020, in Los Angeles. (Photo by VALERIE MACON / AFP) (Photo by VALERIE MACON/AFP via Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: Shawn Mendes attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Ozzy Osbourne and Kelly Osbourne attend the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Gwen Stefani attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CALIFORNIA - JANUARY 26: Gwen Stefani (L) and Blake Shelton attend the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by John Shearer/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Lizzo attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CALIFORNIA - JANUARY 26: (L-R) Joe Jonas of music group Jonas Brothers and Sophie Turner attend the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: (L-R) Lil Nas X and Billy Ray Cyrus attend the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Rich Fury/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: John Legend attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CALIFORNIA - JANUARY 26: Camila Cabello attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CALIFORNIA - JANUARY 26: Mason Ramsey attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by John Shearer/Getty Images for The Recording Academy)
US actor Billy Porter arrives for the 62nd Annual Grammy Awards on January 26, 2020, in Los Angeles. (Photo by VALERIE MACON / AFP) (Photo by VALERIE MACON/AFP via Getty Images)
Indian actress Priyanka Chopra (L) and US singer-songwriter Nick Jonas arrive for the 62nd Annual Grammy Awards on January 26, 2020, in Los Angeles. (Photo by VALERIE MACON / AFP) (Photo by VALERIE MACON/AFP via Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: (L-R) Kevin Jonas, Nick Jonas, and Joe Jonas attend the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: (L-R) Kevin Jonas and Danielle Jonas attend the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: Billie Eilish attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Bebe Rexha attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Emma McIntyre/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Members of BTS and Bang Si-hyuk attend the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Rich Fury/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Jameela Jamil attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: Bebe Rexha attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: (L-R) Royalty Brown and Chris Brown attend the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CALIFORNIA - JANUARY 26: (L-R) Dan Smyers and Shay Mooney attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Lester Cohen/Getty Images for The Recording Academy)
US musician Maggie Rogers arrives for the 62nd Annual Grammy Awards on January 26, 2020, in Los Angeles. (Photo by VALERIE MACON / AFP) (Photo by VALERIE MACON/AFP via Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: Cyndi Lauper attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Charlie Wilson attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Charles Anderson and Michael Foster of Social House attend the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Brandi Carlile attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Emma McIntyre/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Ben Platt attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CALIFORNIA - JANUARY 26: Holly James and Justin Levine attend the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: Pia Mia attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Jon Kopaloff/FilmMagic)
LOS ANGELES, CALIFORNIA - JANUARY 26: Tyler, the Creator attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Jon Kopaloff/FilmMagic)
LOS ANGELES, CALIFORNIA - JANUARY 26: Bonnie Raitt attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Jon Kopaloff/FilmMagic)
LOS ANGELES, CALIFORNIA - JANUARY 26: Andrew Watt attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: FKA twigs attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Rich Fury/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: (L-R) Sloane Bozzi and Mike Bozzi attend the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: James Blake attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: Jozzy attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CALIFORNIA - JANUARY 26: Lucky Daye attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: Cage The Elephant attend the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: Lewis Capaldi attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA - JANUARY 26: (L-R) LaShanna Moore and Gene Moore attend the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: Tim Myers (R) and guest attend the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: Cordae attends the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)
LOS ANGELES, CALIFORNIA - JANUARY 26: Brittany Howard attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)
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